Marketing Analyst

Description

Job Summary: We are seeking a versatile Marketing Analyst to manage social media content, inbound marketing, videos, and general communication with a results-oriented focus. Key Highlights: 1. Social media content management and inbound marketing 2. Digital and audiovisual content creation and optimization 3. Strategic and flexible marketing and communication activities We are looking for a Marketing Analyst who is versatile, strategic, hands-on, passionate about producing high-quality content, and comfortable working across various communication areas. This person will primarily be responsible for managing social media content for the group's companies, but will also collaborate integrally on other strategic marketing and communication initiatives. Key Responsibilities: * Creation, management, and optimization of social media content, ensuring alignment with brand positioning and strategic objectives; * Development of inbound marketing content (blog posts, e-books, landing pages, lead nurturing workflows, campaigns, and engagement initiatives); * Scriptwriting, filming, and editing of short-form videos for social media and internal audiovisual materials; * Creation and updating of content for the corporate website, corporate presentations, and printed materials; * Drafting press releases and official announcements; * Editorial calendar planning and management; * Liaising with internal departments to identify topics and gather input; * Providing strategic support to sales through content that strengthens the sales process; * Supporting HR in internal communications and endomarketing initiatives; * Flexibly handling general departmental tasks. What We’re Looking For: * Excellent writing skills and mastery of the Portuguese language; * Experience in digital content production; * Knowledge of inbound marketing strategies; * Understanding of SEO and content optimization principles; * Basic familiarity with editing tools; * Strong organizational skills, autonomy, and effective time management; * Collaborative, flexible profile with ability to handle multiple concurrent tasks. Education * Journalism * Advertising and Public Relations * Marketing Bonus Qualifications We seek someone with flexibility and strategic vision to operate beyond social media. This role will also support institutional productions, printed materials, and general communication, assuming a key role in sustaining the department’s deliverables. If you enjoy creating, organizing, structuring, and seeing your communication drive tangible results, this position is for you.