Marketing Analyst

Description

Job Summary: We are seeking an AI specialist to transform marketing plans into high-conversion paid traffic campaigns, leveraging AI for scaling and optimization. Key Highlights: 1. Transform marketing strategies into operational tactics. 2. Use AI for campaign optimization and content creation. 3. Focus on ROI/ROAS metrics and data analysis. We seek someone who not only executes but also masters the Artificial Intelligence ecosystem to accelerate delivery and precision of our strategies. You will be the right hand of strategy, transforming macro-level plans into high-conversion paid traffic campaigns, using AIs for scaling and optimization. Responsibilities * **Strategic Implementation:** Receive marketing planning and break it down into operational channel tactics (Meta Ads, Google Ads, TikTok, etc.). * **AI-Assisted Copywriting:** Generate ad variations, VSL scripts, and landing page copy using tools such as ChatGPT, Claude, or Jasper, ensuring brand voice consistency. * **Traffic Management:** Configure, monitor, and optimize campaigns, focusing on ROI/ROAS metrics. * **AI-Powered Creation:** Use image and video generation tools (Midjourney, Canva Magic, Adobe Firefly) to rapidly create creatives and test multiple sales angles. * **Data Analysis:** Generate performance reports and suggest data-driven improvements based on actual platform metrics. **Requirements:** * Clear and analytical communication; * Proactivity in proposing and executing; * Organization, proactivity, and attention to detail; * **Reside in Macaé or Rio das Ostras.** **Nice-to-Have:** * Experience in digital marketing and basic audiovisual skills (design and video editing) * Knowledge of paid traffic platforms (Meta Ads and Google Ads); * Familiarity with automation tools (Make.com, Zapier) to integrate AIs into workflows. **Benefits and Information:** * **Work Mode:** 100% On-site – Alphaville – Rio das Ostras * **Working Hours:** Monday to Thursday, 8 AM–6 PM; Friday, until 5 PM * **Compensation:** R$ 2.500 fixed + Meal Allowance Employment Type: Full-time, CLT Permanent Contract Payment: R$2.500.00 per month Benefits: * Meal Allowance * Transportation Allowance Work Location: On-site