We are looking for **strategic professionals with analytical vision and a results-oriented mindset**, to join our team and contribute to the growth of a company that is a reference in the **Sports Nutrition** segment, with over **40 years of history** and **consolidated leadership in Latin America**. We own the brands **Integralmédica, Darkness, and Nutrify**, and our purpose is to **Promote Health, Performance, and Well-being**, through high-quality products and a **team passionate about what they do**. If you are a **proactive individual with leadership potential, strong analytical skills, and a desire to make a difference**, this opportunity is for you! Join a **dynamic, collaborative, and results-driven environment**, where **innovation and development** are top priorities. **Responsibilities and Duties** * Customer database management: structure and segment the database for CRM initiatives (leads, prospects, and active/inactive customers). * Database acquisition: develop lead capture and nurturing strategies, integrating CRM with paid media, social media, email, and automation tools. * Retention and loyalty: design and optimize loyalty programs, re-engagement campaigns, and automated workflows to increase repeat purchases. * Customer lifecycle: design and manage automated customer journeys (onboarding, activation, churn prevention, winback, etc.). * LTV and engagement: analyze purchasing behavior and propose personalized actions to maximize lifetime value and average order value. * Performance and reporting: monitor KPIs (open rate, click-through rate, conversion rate, churn rate, CAC, LTV, CRM ROI) and regularly report results. * Data integration: collaborate with BI and Media teams to ensure data consistency and quality across platforms (CDP, CRM, e-commerce). * Coordinate the use and evolution of CRM, marketing automation, and email marketing tools (e.g., RD Insider, Salesforce, HubSpot, Klaviyo, ActiveCampaign, etc.). * Leadership and collaboration: manage a team and collaborate with Media, Content, and Product teams to build integrated campaigns. **Requirements and Qualifications** * Minimum 4 years’ experience in CRM, marketing automation, and relationship marketing. * Bachelor’s degree in Marketing, Advertising and Public Relations, or related fields. * Courses related to marketing platforms, process management, and Growth. * Strong analytical ability, with proficiency in metrics such as CAC, LTV, churn, and ROI. **Additional Information** * Hybrid work model (3 days in the office, 2 days remote) * Meal Allowance * Mobility Allowance * Food Allowance and/or Basic Food Basket * Medical and Dental Assistance * Pharmacy Partnership * Group Life Insurance * Annual bonus of up to 2 salaries * Gympass * Discount on supplements In 1983, we were founded with the mission of developing a product capable of meeting the nutritional needs of patients suffering from dietary deficiencies. But we quickly went further: athletes and bodybuilders from São Paulo discovered the benefits of our first supplement and helped turn our dream into reality — becoming the **first 100% Brazilian company specialized in sports nutrition**. Since then, we have evolved significantly. Today, we are more than **900 people passionate about performance and well-being**, working every day to deliver innovation, technology, and the best sports nutrition experience to consumers. The BRG Group brings together three brands that inspire, educate, and transform: * **Integralmedica** – quality and variety for those seeking to improve their training performance, from running to weightlifting. * **Darkness** – extreme performance for those who push every workout to the limit. * **Nutrify** – health, balance, and high-nutritional-value supplements, free from artificial additives. We have become a benchmark in Latin America and achieved a historic milestone: we are the **official presenters and sponsors of Mr. Olympia**, the world’s largest bodybuilding competition — an unprecedented achievement for a Brazilian brand. We are guided by a clear purpose: **Promoting Health, Performance, and Well-being to motivate people to achieve their goals**. And this is only possible because we live, daily, our **five Area V values**: * **Owner Mindset** * **Results** * **Team Spirit** * **Assertiveness** * **Human Life** ##### **Logos of the brands that comprise the Group**