Job Summary: A professional focused on customer retention and acquisition, responsible for interaction, development of communication strategies, and sales tracking. Key Highlights: 1. Focus on customer retention and acquisition of new leads 2. Development of messaging strategies and audience engagement 3. Data analysis and development of lead generation strategies **Focus:** Customer retention, acquisition of new leads, audience engagement, and community building. **Responsibilities:** Respond to customer inquiries via customer service tools (originating from social media and messaging apps); develop and implement messaging schedules and strategies for active contacts; implement and monitor targets for acquiring new contacts; track sales performance via messaging apps. **Objectives:** * Increase the number of identified and retained customers in the system. * Increase purchase frequency among the identified customer base. * Increase revenue for bookstores. * Convert qualified leads into customers (customer service and sales). * Analyze data from broadcast lists. * Develop strategies for acquiring qualified leads at events. Employment Type: Full-time CLT Compensation: Starting from R$1.621,00 per month Benefits: * Medical insurance * Dental insurance * Meal allowance * Transportation allowance Experience: * Customer relationship management (Mandatory) Work Location: On-site