Senior Performance Analyst

Description

Job Summary: We are seeking a Senior Performance Analyst with strong analytical and execution skills to plan, execute, and optimize nationwide paid traffic strategies, linking marketing data directly to sales outcomes. Key Highlights: 1. Plan, execute, and optimize paid traffic strategies 2. Collaborate closely with marketing and sales teams 3. Generate insights and drive continuous performance improvement **Job Description:** ---------------------- We are looking for a Senior Performance Analyst with a strong analytical and execution-oriented profile, responsible for planning, executing, and optimizing nationwide paid traffic strategies, directly connecting marketing data with sales results and lead generation. This person will play a strategic role in data interpretation, insight generation, and continuous performance improvement, working closely with marketing and sales teams. Key responsibilities: Develop, manage, and optimize paid traffic campaigns (Meta Ads and Google Ads) at the national level; Design and monitor sales funnels, analyzing conversions and improvement opportunities; Measure campaign results and their direct impact on sales and lead generation; Conduct strategic data analysis to identify bottlenecks and opportunities; Create reports and dashboards for performance monitoring and decision-making; Propose data-driven, test-based, and performance-analytic continuous improvements. **Mandatory Requirements:** ------------------------------ Completed undergraduate degree in Marketing, Business Administration, or related fields Proficiency in Meta Ads and Google Ads Experience with paid traffic, sales funnels, and data intelligence Advanced knowledge of Microsoft Office suite, especially Advanced Excel Experience with Power BI or Looker Analytical, critical, and execution-oriented mindset **Employment Type:** -------------------------- CLT (Consolidation of Labor Laws) **PwD (Persons with Disabilities):** -------- NOT APPLICABLE **Benefits:** --------------- Meal/Voucher Allowance \- BRL 840.00 Wellhub (Gympass) Paternity Leave \- 15 days (company-provided) Pharmacy Benefit AFAL / Drogal \- Payroll discount Dental Plan Uniodonto \- 100% employee-covered Birthday Day Off 13th Salary Advance Transportation Voucher Limeira \- 6% employee contribution Health Insurance Unimed \- Co-payment Childcare Assistance \- For children up to 5 years old Life Insurance \- 100% company-covered Profit Sharing (PLR) \- Tied to goals and results Reduced Workload \- 200 hours per month Zenklub (Therapy, Coaching, and Yoga sessions) Uniko Skill \- Education Benefit WeCar \- Birthday Bonus Relaxation Space **Work Location:** ---------------------- Limeira \| SP **Working Hours:** ------------------------ Business hours