E-commerce Analyst

Description

Job Summary: Manage the company's digital operations to boost online sales and optimize portfolio performance, ensuring a high-quality navigation experience and the effectiveness of commercial activities in the digital environment. Key Highlights: 1. Focus on generating sales and optimizing the performance of the digital portfolio. 2. Development of initiatives and campaigns to increase conversion and revenue. 3. Interface with procurement and strategic integration with physical stores. **️ Position: Mid-level E\-commerce Analyst** **Location:** Taubaté/SP – On-site **Industry:** Retail of Optical and Jewelry Products **Job Mission** Manage the company's digital operations with a primary focus on **generating sales through the website and online channels**, ensuring portfolio performance, navigation quality, and the efficiency of commercial activities in the digital environment. **✅ Key Responsibilities** * Manage website sales performance, conducting analysis by category, portfolio, competitiveness, and growth opportunities. * Develop initiatives and campaigns to increase conversion and revenue. * Plan the digital commercial calendar and execute channel-specific online campaigns. * Monitor digital channel operations (website, social media, marketplaces), ensuring content updates, availability, and competitiveness. * Monitor e\-commerce KPIs and develop action plans focused on results. * Interface with the procurement team, leading negotiations with suppliers to enhance the efficiency of the online product mix. * Serve as the liaison between e\-commerce and physical stores, promoting inventory integration and joint commercial initiatives. * Manage customer service across digital channels (e\-mail, social media, Reclame Aqui, WhatsApp), focusing on quality and resolution. * Represent e\-commerce in meetings with marketing, sales, and portfolio teams, ensuring strategic and operational alignment. * Manage marketplace channels, developing channel-specific strategies and maintaining relationships with partners. **Requirements and Desired Profile** * Prior experience in e\-commerce operations. * Analytical profile, results-oriented, data-driven, and experienced in routine management. * Strong negotiation and interpersonal skills, with experience collaborating across departments and with suppliers. * Autonomy, organization, and a practical, problem-solving orientation. * Completed undergraduate degree (preferred fields: Business Administration, Marketing, Communications, or related areas). **Advantages** * Experience in fashion, jewelry, or high-value products. * Hands-on experience with ERPs, CRMs, data analytics, and marketplaces. * Advantage: Experience with VTEX stores. **Location****Employment Type****Work Model** Taubaté, SP, BR Full-time CLT On-site