SDR (Sales Development Representative) – Oculei

Description

Job Summary: The SDR will be responsible for qualifying leads, establishing connections, and referring customers to the store, ensuring consistency and quality throughout the process. Key Highlights: 1. Responsible for building image and trust with leads 2. Actively engaged in prospecting and qualifying customers 3. Opportunity to work with image consulting **About the Role** The Oculei does not sell eyewear. We build image, positioning, and trust. And the SDR is the first bridge to all of this. This person will be responsible for receiving incoming leads, organizing them within the sales funnel, initiating contact, establishing connections, and bringing these customers to the store where image consulting takes place. **Role Mission** Ensure every lead advances through the funnel to reach the store, with consistency, speed, and quality of interaction. **What You’ll Do Day-to-Day** * Operate the CRM daily (without exception) * Update and move cards within the funnel * Execute contact sequences (WhatsApp, phone calls, and follow\-ups) * Proactively engage with leads (do not wait for replies) * Qualify customers (understand their current situation, interest, and intent) * Build rapport and spark interest in image consulting * Bring customers to the store (scheduling or direct visit) * Re-engage cold leads * Ensure no lead remains stagnant in the funnel * Record interactions and history in the CRM **Core Responsibilities** * Fast response time (leads must not go cold) * Consistent contact frequency (well-executed cadence) * Funnel organization (cards always up to date) * Lead-to-store visit conversion * Consistent follow\-up (no missed opportunities) **Performance Metrics** * Number of contacts made per day * Lead response rate * Appointment booking rate * In-store attendance rate * Lead-to-visit conversion rate **Preferred Qualifications** * Experience with CRM systems * Experience in sales or pre-sales * Experience with commercial WhatsApp * Prior experience working with targets Compensation: R$2\.400,00 \- R$3\.500,00 per month Benefits: * Meal allowance * Transportation allowance Work Location: On-site