Job Summary: A communications professional to plan and execute internal and external strategies for Muffato Malls, connecting people, culture, and business while strengthening the brand among tenants and the public. Key Highlights: 1. Strengthen internal and external brand communication. 2. Manage institutional social media channels and produce strategic content. 3. Develop content that reinforces culture and engagement. #### **About the Role:** Plan, execute, and strengthen internal and external communication for Muffato Malls, ensuring institutional alignment, employee engagement, and consistent brand positioning among tenants, partners, and external audiences. The professional will connect people, culture, and business through clear, accessible, and goal-aligned communication strategies, supporting the Group’s real estate division. #### **Main Responsibilities:** **Internal Communication** * Plan and execute internal communication initiatives for Muffato Malls. * Produce institutional announcements, informational materials, and internal campaigns. * Support leadership in disseminating strategic information. * Develop content that reinforces culture, engagement, and organizational alignment. * Organize internal communication calendars. * Ensure clarity, conciseness, and standardization of communication. **External Communication & Social Media** * Manage Muffato Malls’ institutional social media channels. * Produce strategic content targeted at: tenants; investors; commercial partners; corporate audience. * Plan monthly editorial calendars. * Create institutional and commercial content aligned with the advertising agency. * Support promotion of inaugurations, leasing activities, and real estate projects. * Monitor interactions and support the brand’s digital relationship management. **1. Competencies and Skills** **Technical** * Excellent writing and written communication skills. * Ability to simplify corporate information. * Editorial planning and demand organization. * Knowledge of branding and institutional communication. * Basic management of corporate social media. * Production of informative and institutional content. **Behavioral** * Organization and sense of priority. * Proactive and collaborative profile. * Strong interpersonal communication skills. * Strategic thinking. * Analytical mindset regarding engagement and audience perception. * Autonomy with accountability. **2. Tools Used** * Canva (creation of institutional graphics and materials) * LinkedIn (management of institutional presence) * Meta Business Suite (social media publishing and management) * Email marketing platforms * Microsoft Office Suite **3. Requirements** * Completed or ongoing degree in Social Communication, Journalism, Marketing, Advertising, or related fields. * Experience in internal communication and/or corporate social media. * Experience producing institutional content. **4. Preferred Qualifications** * Experience in corporate communication or organizational communication. - Experience interfacing with advertising agencies. * Multidisciplinary profile (communication + content + relationship management).