Marketing Coordinator

Description

Job Summary: Plan, coordinate, and execute brand marketing and communication strategies, focusing on brand building, campaign activation, and delivering value to customers. Key Highlights: 1. Experience in brand, product, and digital marketing campaigns. 2. Proficiency in social media, paid traffic, Google Ads, and Meta Ads. 3. Experience with events, activations, partnerships, and performance data analysis. Plan, coordinate, and execute marketing and communication strategies for the brand or business unit, focusing on brand building, campaign activation, customer value generation, and supporting the company’s commercial objectives. **Key Technical Competencies** * Planning and execution of **brand and product campaigns** * Proficiency in **social media, paid traffic, Google Ads, and Meta Ads** * Familiarity with tools such as **Canva, Adobe, RD Station, CRM, Meta Business, Google Analytics** * Experience in **events, activations, and local partnerships** * Ability to **analyze campaign data and performance** * Plan and coordinate **institutional, promotional, and digital marketing campaigns**, aligned with brand positioning. * + Manage the **action calendar**, product launches, and in-store activations (POSM). + Supervise the **creation of graphic assets and content** for social media, online media, and physical materials. + Collaborate on **partnerships, events, influencers, and local media**, strengthening the brand’s regional presence. + Monitor **performance indicators (KPIs)** for marketing activities and propose data-driven improvements. + Manage **interfaces with agencies, suppliers, and internal departments**, ensuring alignment and adherence to deadlines and budgets. + Support CRM strategies, customer relationship management, and loyalty initiatives. + Control the **department’s budget** and ensure campaign ROI.