\-Coagro – Commercial Manager– About the company – 27 years of operation. – Ricardo Barreto Dantas. João is the top executive. Started with a single store in Sergipe selling agricultural products. Ricardo's profile: a more rugged, down-to-earth individual. I believe a more polished person would not fit well. Commercial manager for products. 1\- Does food and beverage work? 2\- Food specifically, like natto? Haha 3\- Once operated 22 stores. Built stores in Maceió, experienced significant growth, but gradually lost its identity. Transformed into a sugarcane-focused company in Recife, then Paraíba. Distributor of agricultural pesticides (especially for sugarcane cultivation) and pharmaceuticals. 20% wholesale, 40% retail. Lost the healthy margin it once had. Lost employees. Became increasingly isolated, lacked successors, and the company lost its identity as a simple, straightforward business. Began serving large clients without specializing in any segment—neither medium, small, nor large. Lost many employees. He launched other businesses. Of the 19 stores, 6 are in Recife—all Coagro. Arapiraca: working with sugarcane mills, sugarcane suppliers. Well-organized, beautiful store. The Maceió store is even larger. Very high level of stagnant inventory. 33 years old as a company. Culture is stagnant; lacks people. Company is operating at a loss. Pernambuco, Alagoas, Sergipe, Paraíba, Ceará, Maranhão. Has a distribution center in Arapiraca and 19 stores. Number of employees: approximately 120. Revenue: BRL 140–150 million; potential to comfortably reach BRL 500 million. Has been operating at a loss for the past 3 years. Hands-on approach. It is MORE IMPORTANT to focus on retail, with preference for agro and pet segments. Ideal candidate should come from strong retail background—or commerce, people management, or process expertise. Must understand the business/retail food & beverage/beverage industry. Will be held accountable daily. Must possess broad understanding, especially of retail. PET and agro sectors. Retailer with field teams. Initially responsible for 13 stores (\+6 in Recife). 1 store supervisor \+ 13 store managers reporting under each store. Reports directly to Ricardo Barreto—the partner and owner. Must reside in Arapiraca. BRL 20,000 PJ Variable compensation to be discussed over time. No benefits – 12 payslips.
João Silva
Indeed · HR
João Silva
Indeed · HR
