Marketing Analyst

Description

Job Summary: The Marketing Analyst will plan, execute, and analyze marketing strategies to strengthen the brand, increase visibility, attract and retain customers, and drive commercial results. Key Highlights: 1. Planning and execution of digital marketing strategies 2. Management of paid traffic and production of relevant content 3. Analysis of metrics for performance optimization **Description:** Plan, execute, and analyze marketing strategies that promote brand strengthening, enhance institutional visibility, attract and retain customers, and drive the company's commercial results. The Marketing Analyst will be responsible for structuring and managing internal marketing operations, with a focus on digital campaigns, content production, paid traffic management, and market engagement. **Main Responsibilities:** Develop the strategic marketing plan, defining goals, timelines, and campaigns aligned with the company's objectives. Create and develop relevant content for social media, blogs, email marketing, and other digital platforms. Analyze campaign metrics and KPIs to identify improvement opportunities, course corrections, and performance optimization. Configure, manage, and optimize paid campaigns on platforms such as Google Ads and Meta Ads (Facebook/Instagram). Maintain and supervise the company's communication channels, focusing on relationship building, customer retention, and audience engagement. Ensure visual identity consistency and correct application of the brand's tone of voice across all channels and materials. Conduct market research to monitor trends, competitors, and consumer behavior. Collaborate with Sales, HR, and Administration departments, supporting institutional requests and integrating marketing actions with organizational strategies. Generate monthly performance reports and present results to senior management. **Mandatory Requirements:** Bachelor's degree in Marketing, Advertising, Communications, or related fields. **Preferred:** Additional courses in social media, paid traffic, SEO, marketing automation, and data analysis. Proven experience in marketing, with focus on content, digital campaigns, and performance. Valid Brazilian driver's license (categories AB), with availability for travel and relocation. Proficiency in tools such as Meta Business Suite, Google Ads, Google Analytics, Canva, CapCut, RD Station, Mailchimp, among others. **Technical Competencies:** Strategic marketing planning and brand positioning. Paid traffic management (Google Ads, Meta Ads). Content creation for digital media. Metrics analysis and interpretation (Google Analytics, Data Studio). SEO, content marketing, and marketing automation. Advertising copywriting, copywriting, and storytelling. Email marketing creation and deployment. Design and editing tools (Canva, CapCut, Adobe, etc.). Knowledge of customer journey, sales funnel, and customer retention **Minimum Education Level:** Bachelor's Degree