**Description:** Ensure that Product Managers' negotiations with manufacturers are compliant, by promoting, analyzing, including contracts and introducing new products and suppliers; Guarantee the appropriate product assortment for different regions, store sizes and customer profiles, optimizing stock coverage in line with product turnover and minimizing slow-moving items in inventory through coordination and approval of category management programs; Manage the team of commercial managers, analysts and assistants in the purchasing department, promoting their continuous development through training and follow-up, acting as guardian and disseminator of company policies; Ensure product pricing is market-appropriate and aligned with the company's profitability policy, while minimizing internal purchase inflation through systematic national price research; Achieve optimal sales results by encouraging, planning and approving marketing actions together with Product Managers and related departments, using a media plan tailored to different channels and customers, creating thematic campaigns to reinforce the company’s brand concept; Develop category management and visual merchandising in stores, creating a pleasant, standardized environment conducive to customer choice and facilitating in-store service; Actively contribute to the training process of the sales team and the development of differentiated customer service offerings; Promote integration, communication and collaboration between the team and other departments within the company; Develop training policies focused on technical and behavioral competencies for the team. 2510160202251381601