**HERE YOUR CAREER STARTS BIG.** **COME BE A** ***SENIOR DATA ENGINEER \- CDP*** **AT YDUQS.** We have an ambitious project that requires a team willing to think originally, disruptively, and with the goal of solving today's major challenges in education: access, technology, customization, and our students' success. We are a company full of energy, born big and already achieving extraordinary results. Come be part of this team! **COME TRANSFORM LIVES. INCLUDING YOURS.** **Responsibilities and duties** The Martech team focuses on building performance marketing channels across paid media, paid social, mobile app stores, email marketing, and SEO. As an agile team using Claude Code and automation solutions to scale repetitive tasks and advanced workflows, we are seeking a passionate Data Engineer \- CDP to join our Martech team. This role is strategic in ensuring the integration, performance, and evolution of our tools and platforms, directly contributing to smarter, personalized, and data-driven campaigns and customer journeys. **Key challenges as a** ***SENIOR DATA ENGINEER \- CDP*** **include:** * Designing, implementing, and maintaining integrations between the CDP (Customer Data Platform) and other Martech stack tools (CRM, Ads, Analytics, Email, Mobile, SEO). * Ensuring data quality, consistency, and governance across multiple channels and platforms. * Building and automating data pipelines to enable advanced segmentation, personalized campaigns, and real-time performance analysis. * Collaborating with the Growth Marketing team to turn hypotheses and strategies into data-driven customer journeys. * Developing scalable automation and personalization solutions, reducing reliance on traditional engineering resources. * Continuously monitoring and optimizing CDP performance, ensuring availability and efficiency. * Exploring and implementing new AI and autonomous agent technologies to enhance segmentation, recommendations, and marketing workflows. **Requirements and qualifications** **We are looking for professionals with:** * Degree in Engineering, Computer Science, Information Systems, or related fields; * Previous experience with CDPs (e.g., Segment, mParticle, Treasure Data, Tealium, or similar); * Strong knowledge of data integration (APIs, ETL, real-time pipelines); experience with programming languages such as Python, SQL, and JavaScript; * Experience in Martech/Adtech environments, focused on campaign performance and journey personalization; * Ability to work in multidisciplinary teams, translating marketing needs into technical solutions; * Automation and efficiency mindset, leveraging AI and no-code/low-code tools. **Desirable:** * Knowledge of paid media platforms (Google Ads, Meta Ads, TikTok Ads, etc.); * Experience with data visualization tools (Looker, Tableau, Power BI); * Familiarity with tagging and tracking systems (Google Tag Manager, mobile SDKs); * Experience with testing and data-driven experimentation frameworks; * Intermediate/advanced English for interaction with technical documentation and global partners. **Additional information** Work location: Hybrid, Barra da Tijuca \- Rio de Janeiro. Working hours: 09:00 to 19:00 from Monday to Thursday, and 09:00 to 18:00 on Fridays **At YDUQS you will find:** * **Scholarships** up to 100% for employees, legal dependents, and family members (parents and siblings), allowing up to three scholarships simultaneously; * **Medical insurance** with full subsidy for the employee and partial for family members, with employee responsible for co-payment; * **Dental insurance** optional, to care for your oral health; * **Meal allowance or food voucher**, with choice options to suit your needs; * **Wellhub or Totalpass** for flexible gym options; * **Well-being and benefits club** with dedicated program and exclusive advantages; * **Flexible dress code** to promote our diversity; * **Life insurance;** * **Partnership with SESC;** * **Corporate University** on our exclusive portal, Educare; * **Growth opportunities**, with over 60% of positions currently filled through internal selection processes. Hybrid work model for all corporate offices of the company. Remote work (home office) extended for new mothers and fathers returning from maternity and paternity leave for up to 3 months, depending on the role. We believe in the excellence of our education and therefore value graduates from our institutions in our selection processes. **Greater inclusion:** this position is also intended for people with disabilities. **DIVERSITY: YDUQS values diversity and the additional information provided in diversity fields is very important to us, so we kindly ask you to complete them.** Have you ever thought about transforming society through education? Then come to Yduqs! Here, technology is part of our *core business*: we combine education with our digital transformation ecosystem to impact more than 1.2 million students every day! Since 2018, we have been continuously improving and virtualizing the administrative experience for students at our institutions. In 2022, we launched our open innovation program, Yduqs Labs, which aims to create business with startups already in traction phase to develop solutions for our corporate challenges. We are already recognized as one of the main innovators in the sector and, internally, we reinforce our research and content hub for digital education, which already includes edtechs EnsineMe, Qconcursos, and Hardwork Medicina. We are the largest higher education group in Brazil and one of the organizations that most innovates and grows in the country. We aim to drive a leap in quality for Brazilian higher education. We offer quality education to people from all social classes across the country throughout their adult lives. **MISSION** Educate to transform. **VISION** Transform Brazilian education through intensive use of technology to support the development of youth and adults from all social classes, from Oiapoque to Chuí, with sustainable practices for all our audiences. **VALUES** **Student focus** We all work for the student; we are passionate about education. **Ownership and results** We act as owners, delivering results as a team. **Quality** We offer a unique educational experience for everyone, leveraging intensive use of technology. **People** We are proud to work here and believe in meritocracy. **Innovation and simplicity** We are attracted to the new, and also to simple solutions. **Diversity and ethics** We do the right thing, value differences and diversity. **BUSINESS UNITS** The organization is structured into three business divisions: in-person, digital, and premium. Within the Digital vertical, we have EnsineMe, the digital content and methodology unit, positioning Yduqs at the forefront of research, development, and production of knowledge for our courses. Additionally, we have a multidisciplinary corporate team encompassing Finance, Marketing, IT, and People \& Management. **OUR EDUCATIONAL INSTITUTIONS** Ibmec \- IDOMED \- Estácio \- Damásio Educacional \- Clio \- SJT \- Qconcursos \- Wyden: UniToledo, UniFacid, UniFanor, UniFBV, UniRuy, Faculdade Martha Falcão, UniFavip, UniMetrocamp, Facimp, and Faci. **WHAT YOU WILL FIND HERE?** We count on professionals who value innovation in a diverse environment, with simplicity and ethics. Our initiatives always place the student at the center of decision-making, as we consider their success as our own. With strong adoption of digital culture, we operate through the development of methodologies and content reflecting the challenges and needs of our time. We have a highly senior and competent leadership team guiding the organization’s strategy with confidence. We are committed to contributing to reducing the strategic challenge of Diversity \& Inclusion in the country, implementing a structured program and consistently placing this topic on the agenda with top leadership. We are deeply committed to employee engagement and have implemented a structured eNPS program, with 5 squads running in parallel focused on continuous improvement of the employee experience. Within 3 months of launch, we have already implemented 14 improvements focused on career opportunities and digital infrastructure. We value meritocracy, and as proof, 61% of our positions were filled by internal employees in 2022\. Have you ever thought about being part of all this? \#JoinTheTeam A Q of YDUQS. A Q of you.