Digital Marketing Analyst

Description

Job Summary: We are seeking a determined professional who is eager to take on new challenges to plan, execute, and monitor online marketing strategies, optimize campaigns, and manage social media. Key Highlights: 1. Plan and execute online marketing strategies 2. Analyze data to optimize campaigns and generate insights 3. Manage the optimization of the organization's social media We are the **Real Group**, demonstrating a consistent trajectory of growth and business stability for our entire partner network—including clients and employees. Our business was founded 40 years ago in a family setting—the Real family—always focused on results and equally attentive to economic, social, and environmental sustainability. Currently, the **Group** comprises the following companies: * **Real H**, an animal nutrition industry delivering top-tier results to livestock farming for 40 years; * **Homeopet**, a 15-year-old brand synonymous with animal health for small animals, promoting sustainable health with maximum safety for our pets; * **CMR**, named in honor of our president and founder, **Prof. Dr. Claudio Martins Real**, delivering impactful results in animal health; * **CICLOS**, launched in 2007 as a sustainability initiative, evolving into a dedicated program transforming society through innovative and sustainable practices. * In addition to the brands **CMR Distribuidora** and **Batoque Transportadora**. We seek professionals who possess determination, willingness, and enthusiasm for new challenges—to join us in this mission and build a mutually beneficial partnership. We value professional competence and integrity without distinction, reinforcing our commitment to diversity, inclusion, and equity. We provide our team with benefits that support a healthier and more fulfilling life. To learn more, simply “click” below to review our open positions and access the full material. **Join the Real Group team.** **Responsibilities and Duties** * Plan, execute, and monitor online marketing strategies; * Analyze data and metrics to optimize campaigns across multiple channels—including social media—generating reports and strategic insights to support decision-making, SEO positioning, and paid advertising; * Define pathways to achieve goals, targeting specific audiences and implementing tactics to meet brand objectives, creating relevant content and engaging with audiences; * Manage the optimization of the organization's social media. **Requirements and Qualifications** * Solid knowledge of paid media (Google Ads, Facebook/Meta Ads, LinkedIn Ads, etc.). * Understanding of SEO (Search Engine Optimization) and SEM (Search Engine Marketing). * Analytical mindset with data orientation. * Basic to intermediate proficiency in data analysis using Google Analytics, Tag Manager, and Data Studio. * Knowledge of content production and management for blogs, social media, and email marketing. * Familiarity with sales funnels and customer journey mapping. * Ability to develop performance reports and KPIs. * Strong written and verbal communication skills. * Results-oriented mindset with commitment to continuous learning. * Organizational and time-management skills to handle multiple campaigns simultaneously. * Creativity to propose new strategies. * Teamwork and collaboration with departments such as sales, design, and product. * Resilience to operate effectively in fast-changing environments with frequent testing. **Additional Information** * Caju Multi-Benefits Card; * On-site meals (breakfast and lunch); * Semi-annual bonus; * Pharmacy partnership; * Health insurance plan – Unimed (co-payment); * GymPass, Telemedicine, and Telepsychology. We are the **Real Group**, demonstrating a consistent trajectory of growth and business stability for our entire partner network—including clients and employees. Our business was founded 40 years ago in a family setting—the Real family—always focused on results and equally attentive to economic, social, and environmental sustainability. Currently, the **Group** comprises the following companies: * **Real H**, an animal nutrition industry delivering top-tier results to livestock farming for 40 years; * **Homeopet**, a 15-year-old brand synonymous with animal health for small animals, promoting sustainable health with maximum safety for our pets; * **CMR**, named in honor of our president and founder, **Prof. Dr. Claudio Martins Real**, delivering impactful results in animal health; * **CICLOS**, launched in 2007 as a sustainability initiative, evolving into a dedicated program transforming society through innovative and sustainable practices. * In addition to the brands **CMR Distribuidora** and **Batoque Transportadora**. We seek professionals who possess determination, willingness, and enthusiasm for new challenges—to join us in this mission and build a mutually beneficial partnership. We value professional competence and integrity without distinction, reinforcing our commitment to diversity, inclusion, and equity. We provide our team with benefits that support a healthier and more fulfilling life. To learn more, simply “click” below to review our open positions and access the full material. **Join the Real Group team.**