We are one of Brazil's largest independent communications groups, comprising six specialized and complementary companies that operate autonomously yet unite whenever necessary. Our mission is to develop outstanding professionals grounded in strong values and to push them beyond their comfort zones—inspiring them to dream, conceptualize, and execute projects. We seek a professional who combines strategic business vision, deep technical expertise in CRM and related platforms, and exceptional analytical capability. Responsibilities: • Manage and operate CRM platforms (RD Station, Bizzu, Revi), ensuring integrations, database organization, and proper functioning of workflows; • Design and optimize automations, nurturing sequences, and multichannel campaigns (email, SMS, push notifications, WhatsApp), monitoring their performance; • Analyze customer behavioral data, journey, and lifecycle metrics to generate insights supporting audience segmentation and communication personalization; • Produce performance reports (open rates, click-through rates, conversion rates, churn rate, LTV) and recommend continuous improvements; • Define and implement CRM strategies focused on retention, loyalty, and conversion—including A/B testing to enhance results; • Ensure compliance with LGPD (Brazil’s General Data Protection Law) and best practices in data governance; • Collaborate with media, creative, and planning teams, providing audience insights to support campaign development. Requirements: • Bachelor’s degree in Marketing, Communications, Business Administration, Information Systems, or related fields; • Minimum of 3 years’ experience in CRM, digital marketing, or market intelligence—preferably within an agency setting; • Proficiency in CRM and automation platforms (RD Station, Bizzu, Revi); • Experience designing automation workflows, nurturing sequences, and multichannel campaigns (email, SMS, push notifications, WhatsApp); • Strong data analysis and performance reporting skills (open rates, click-through rates, conversion rates, churn rate, LTV); • Knowledge of customer journey mapping, customer experience (CX), and data governance best practices (LGPD); • Analytical mindset, results-oriented, and effective communicator capable of collaborating across multiple agency departments. Desirable: • Postgraduate degree or specialization in Digital Marketing, CRM, or Data Science; • Experience integrating CRM systems with media platforms; • Certifications in CRM or digital marketing tools. Benefits: • Flash Card — At Rái, we no longer use the traditional designations VR, VA, or VT. Instead, we offer flexible benefits usable across education, health, meals, groceries, mobility, and culture; • On-site cafeteria; • Birthday day off — celebrate your special day however you wish; • Flexible dress code; • Fully complimentary SESC membership; • Porto Seguro health insurance plans; • Porto Seguro dental insurance plans; • Partnership with Creditas; • Life insurance.