Description
Job Summary:
A professional responsible for planning, managing, and optimizing digital campaigns and content, with a focus on sales results and performance.
Key Highlights:
1. Strategic management of digital campaigns and paid media.
2. Focus on conversion and sales growth through content.
3. Continuous optimization of website and marketplace performance.
Responsibilities:
* Monitoring of investment budgets;
* Management of timelines and calendars;
* Achievement of targets;
* Developing a media plan for the channel (newsletter, paid campaigns, CRM, social media, etc);
* Planning of digital campaigns;
* Content strategy focused on conversion;
* Creating initiatives to increase sales — aligned with marketing;
* Management of agency/team handling paid media;
* Daily monitoring of results and course correction when necessary;
* CRM analysis;
* Direction and monitoring of marketplace performance (Amazon Luxury Stores);
* Technical website performance;
* Suggestion of buying strategies for the channel;
* Monitoring and ensuring excellence in technical website performance and proposing site improvements;
* Content direction with real-time monitoring;
* Daily tracking of initiative results and, if necessary, changing course;
* Analysis and conversion of current inventory (with additional bonus related to this topic)
Employment Type: Full-time CLT
Compensation: R$8.000,00 - R$12.000,00 per month
Work Location: On-site