Content Analyst

Description

Job Summary: 300 Franchising is seeking a Copywriter to design high-impact communication strategies and drive the growth of Brazil's largest franchise ecosystem. Key Highlights: 1. Creating persuasive content for various platforms. 2. Planning campaigns and optimizing copy. 3. Collaborating on effective content strategies. **300 Franchising** accelerates over 90 brands and is looking for a Copywriter who does not merely write beautiful texts but designs **high-impact communication strategies** to propel the growth of Brazil's largest franchise ecosystem. **Responsibilities:** * **Content Creation:** Develop persuasive and creative copy for paid ads (Facebook Ads and Google Ads), landing pages, e-books, email marketing, and social media. * **Audiovisual:** Create engaging scripts for corporate, promotional, and customer testimonial videos. * **Campaign Planning:** Write copy for launch campaigns and sales funnels, aligned with demand generation KPIs. * **Optimization:** Conduct A/B testing of copy to maximize conversion rates and CTR (Click Through Rate). * **Events:** Develop strategies for launching events, masterclasses, and live sessions. * **Collaboration:** Work closely with design and marketing teams to create effective content strategies. * **Data Analysis:** Monitor campaign performance and refine copy based on metrics such as CTR, CAC (Customer Acquisition Cost), and ROI. **Requirements:** * Proven experience as a Copywriter in digital marketing. * Advanced knowledge of persuasive copywriting strategies and sales funnels. * Ability to develop creatives for paid (META Ads) and organic traffic. * Experience with SEO and best practices for content optimization. * Analytical capability to interpret performance metrics. * Excellent communication and writing skills. **Preferred Qualifications:** * Experience with paid ads on Facebook Ads and Google Ads. * Background in franchising or retail sectors. * Knowledge of marketing automation and email marketing. * Experience with analytics tools such as Google Analytics and HubSpot. * Familiarity with Inbound Marketing strategies. **WORK HOURS:** Monday to Friday, from 08:00 to 12:00 and from 13:12 to 18:00 Employment Type: Full-time, CLT (Consolidated Labor Laws) Compensation: R$3\.800,00 per month Benefits: * Health insurance * Dental insurance * Commercial partnerships and discounts * Free parking * Meal allowance * Transportation allowance Selection Question(s): * Are you available to work at the following address: Rua Ronco D'Água, Itinga neighborhood \- Joinville/SC? Work Location: On-site