VDV Group | Mogi Guaçu - SP | On-site Job Description Are you driven by performance, passionate about data and testing, and do you thrive on optimization with sparkle in your eyes? We are seeking a Paid Traffic Analyst to strategically build, execute, and optimize multichannel paid media campaigns, with a strong focus on demand generation, performance, and predictable growth. Here, we seek someone who understands that media goes far beyond clicking buttons. We want a professional with analytical vision, an experimental mindset, and who sees every click as a real opportunity to accelerate business growth. If you love challenges, are results-oriented, possess strong analytical capabilities, and wish to join an innovative, dynamic, and rapidly expanding environment, this opportunity is for you! Responsibilities and Duties * **Plan, structure, and execute comprehensive paid media strategies**, including Google Ads, Meta Ads, and other platforms, ensuring alignment between objectives and actions. * **Run campaigns focused on lead generation, performance, and sales**, ensuring direct impact on business outcomes. * **Analyze metrics and KPIs accurately**, transforming data into actionable insights to optimize strategic decisions. * **Conduct A/B tests and continuous experimentation** with creatives, audiences, targeting, and messaging to drive constant improvement. * **Adjust budgets and manage metrics such as CPC, CPA, and LTV**, aiming to maximize conversions and sustainably reduce CAC. * **Monitor and optimize campaigns in real time**, ensuring responsiveness and high operational performance. * **Build strategic dashboards and reports**, presenting results clearly and substantively to leadership. * **Integrate efforts with partner teams**, including content, design, CRM, sales, and product, strengthening the communication ecosystem. * **Ensure effective tracking and measurement**, using GA4, Tag Manager, and automation tools to guarantee analytical accuracy. * **Contribute to innovation**, bringing trends, learnings, and solutions that elevate the team’s digital maturity. * **Provide technical support to the performance team**, sharing best practices and reinforcing collective knowledge. Requirements and Qualifications * **Foundational and practical experience in performance-driven paid media and demand generation**, with solid understanding of key performance drivers. * **Solid knowledge of Meta Ads and Google Ads**, including setup, targeting, optimization, and campaign analysis. * **Experience or familiarity with inbound marketing strategies integrated with Inside Sales teams**, understanding the lead journey and its impact on the funnel. * **Proficiency in data analysis, reporting, and KPI optimization**, including CAC, CPL, ROAS, LTV, CTR, and other performance indicators. * **Basic knowledge of GA4 and Google Tag Manager**, ensuring accurate measurement. * **Familiarity with CRM and marketing automation tools**, such as RD Station or equivalent platforms. * **Ability to interpret data** and translate it into strategic plans, practical actions, and clear recommendations. * **Objective communication and systemic thinking**, with a proactive attitude and results focus. * **Organization, autonomy, and prioritization skills**, ensuring daily efficiency. * **Prior experience in digital environments**, such as agencies, consultancies, or marketing operations with strong online presence. Preferred Qualifications * **Google Ads** and **Meta Ads** (even if acquired through courses or personal projects). * Basic understanding of **digital metrics** (CTR, CPC, CPA, ROI, ROAS). * Initial familiarity with **GA4** and **Google Tag Manager**. * Experience with any **CRM or marketing automation tool** (e.g., RD Station, HubSpot, LAHAR). * Introductory understanding of the **sales funnel**, lead generation, and customer journey. * Basic knowledge of **copywriting** and best practices for ad creation. * Foundational ability in **data analysis** and report interpretation. * Organization, curiosity, willingness to learn, and **strong communication skills**. * Prior exposure (even brief) to environments such as **agencies, freelancing, academic projects, or e-commerce**. Salary Range To be discussed Employment Type CLT, PJ Benefits * Cost-of-living allowance — extra support for your day-to-day needs! * TotalPass — gym access for you and up to 3 dependents! * Birthday Day Off — celebrate your special day your way! * Health insurance — your well-being comes first! * Dental insurance! * Life insurance! * Profit Sharing (PLR) — based on the company’s overall performance targets. About the Company More than just a company, **VDV Group** was born from a mission: transforming people’s lives through online businesses. In March 2024, two entrepreneurs already making waves independently — **Hugo Vasconcelos**, founder of VDV Mentoring, and **Gustavo Dias**, founder of THub Implementation — decided to join forces. From this merger emerged VDV Group, with an ambitious purpose: **to create Brazil’s largest ecosystem of solutions for marketplace sellers**. And we mean it.