E-commerce Analyst

Description

Job Summary: Responsible for optimizing e-commerce campaigns, analyzing KPIs, creating landing pages, and managing performance agencies to generate insights and improvements for the customer journey. Key Highlights: 1. Optimizing Google Ads campaigns with a focus on sales 2. Daily KPI analysis and diagnosis of sales fluctuations 3. Creating and optimizing landing pages and managing performance agencies We have an opening for a **Junior E\-commerce Analyst**, to work at WAP's headquarters in São José dos Pinhais. **Working Hours:** Monday to Friday, from 07:30 to 17:18\. 4 days onsite and 1 day remote. **Remuneration: R$ 3\.100** **Benefits:** Shuttle transportation Meal allowance: R$ 260.00/month On-site cafeteria Health and dental insurance TotalPass Quarterly and annual bonuses **Potential earnings of up to 6 additional salaries per year!** **Responsibilities:** * Execute and optimize **Google Ads** campaigns (Search, Display, PMAX) with a focus on sales. * Conduct **daily KPI analysis** (conversion, funnel, ROAS, CAC, average order value, traffic). * Diagnose **sales drops or fluctuations** and propose corrective actions. * Create, test, and optimize **landing pages (LPs)** and conversion flows. * Manage and direct the **performance agency**, ensuring quality and speed. * Transform website data into **actionable insights**, reports, and business recommendations. * Plan and monitor integrated digital campaigns with Marketing and DTM teams. * Monitor the customer journey on the website and suggest improvements in SEO, page content, and usability. * Ensure alignment with Inventory, Pricing, and Sales teams to maintain a competitive offering. * Create and maintain performance dashboards. Employment type: Full-time CLT Salary: R$3\.000,00 \- R$3\.100,00 per month Benefits: * Childcare allowance * Education allowance * Company mobile phone * Food basket * Commercial partnership agreements and discounts * Free parking * Life insurance * Meal allowance * Transportation allowance Work location: On-site