Full-Stack Marketer

Description

Summary: This role is for a Full-Stack Marketer to shape go-to-market strategies and drive acquisition in Mexico by testing bold ideas and transforming performance data into traction. Highlights: 1. Shape go-to-market approach from scratch in a strategic region 2. Lead acquisition with full autonomy over performance strategy 3. Join a data-driven team building long-term growth **Why this role matters:** As a Full\-Stack Marketer, you’ll play a critical role in launching edrone in one of the most strategic regions for our LATAM growth \- Mexico. You'll help shape our go\-to\-market approach from scratch, test bold ideas, and transform performance data into real traction. If you like moving fast, experimenting with intent, and building something that didn't exist before \- this role might be for you. **About the role:** You will lead acquisition for the Mexican market, owning paid campaigns, tracking, and CRO to ensure our Free Tier reaches the right audience at the right moment. You will have full autonomy over performance strategy, tools, and experiments, with clear accountability for results. As part of a data\-driven team, your decisions will be grounded in insights and your work will directly shape our long\-term growth in this market. You will be reporting directly to **Cristiano Mendes,** CCO LATAM. **What you'll get:** * Join one of the first people building edrone in the Mexican market \- shape how we go to market and define success. * Work on a product already used by 2,500\+ eCommerce brands across Brazil and Poland * CLT Contract with a monthly salary of R$9\.000\-R$12\.000 Fully remote work with occasional visits to our office in Sao Jose Dos Campos (SJC), Brazil * Benefits: food voucher, transportation voucher and home office assistance, TotalPass (for you and your family), health \& dental insurance, English classes covered by edrone, full SESC credential, life insurance and Telavita for mental health support **What you'll be doing:** * **Performance campaign management:** Plan, execute and optimize paid traffic campaigns (Google Search/ Display, Meta Ads, LinkedIn) focused on Free Tier signups and app installs via e\-commerce marketplaces * **Conversion Rate Optimization (CRO):** Lead A/B Testing on the homepage, landing pages, and sign\-up flow to improve conversion rates. * **Analytics and Tracking:** Ensure accurate tracking and attribution across all channels (Pixel, GA4, GTM) to optimize the entire funnel **Who you are:** * 3\+ years of hands\-on experience managing paid advertising budgets and optimizing conversion funnels (CRO) * **A must:** Proven experience running and optimizing digital campaigns for the Mexican Market * Deep expertise in tracking setup via Google Tag Manager and tools like GA4 * Fluency in Spanish \& English (professional proficiency or native level) **What success looks like in the first 3 months:** * **Volume of Signups**: total number of Free Tier registrations * **Cost Per Lead (CPL)**: cost to generate one signup * **Conversion Rate (CVR):** % of visitors who become free users **What the recruitment process looks like:** * An Initial Online Interview with**Milena Micor** \- People and Culture Partner **\-** where we'll get to know you better. * An Online Interview with **Cristiano Mendes** \- CCO LATAM**,** focused on your skills and experience. * A Final Interview with the Leadership Team, focused on mutual fit, vision and long\-term collaboration. * Decision regarding offer and welcome onboard! Regardless of the outcome at any stage, you will always receive feedback from us.