Marketing Analyst

Description

Job Summary: We are seeking a Content and Social Media Analyst to create visually impactful content, manage social media accounts, and develop effective digital strategies, with a focus on creativity and innovation. Key Highlights: 1. Creation and editing of videos and photos for projects and social media. 2. Management of official accounts and editorial calendar planning. 3. Analysis of metrics and identification of market trends. We are looking for a passionate **Content and Social Media Analyst**, driven by creativity and innovation, who will bring our projects to life through visually compelling content and effective digital strategies. If you are a dynamic individual skilled in content creation and social media management, and are metrics- and results-oriented, we want you on our team! **Key Responsibilities:** * Create and edit videos and photos for our projects for use on social media and other channels. * Develop creative scripts and innovative ideas for videos and posts. * Manage the company’s official social media accounts (Instagram, YouTube, TikTok, among others). * Plan and execute the editorial calendar, ensuring consistency and brand alignment. * Engage with followers and online communities by responding to messages and fostering interaction. * Coordinate advertising campaigns and digital strategies with third parties, monitoring performance and metrics. * Generate social media and campaign performance reports, proposing improvements based on results. * Research market trends and implement new ideas to expand brand reach. * Organize and manage the company’s image and video library. * Produce internal and institutional materials, such as presentations and manuals. **Requirements:** * Proven experience in video and photo creation and editing. * Proficiency with tools such as CapCut, Canva, or similar. * Experience managing social media and monitoring metrics (Meta Business Suite, TikTok Ads, among others). * Strong organizational skills and creativity to manage projects and propose innovative solutions. * Experience preparing performance reports and interpreting data is a plus. **Preferred Qualifications:** * Familiarity with the trade show and events industry. * Knowledge of marketing automation tools. Employment Type: Full-time CLT, Freelance / PJ Compensation: R$2\.000,00 \- R$4\.000,00 per month Benefits: * Transportation allowance Experience: * Marketing (Preferred)