Marketing Analyst

Description

Job Summary: This professional will be responsible for analyzing and forecasting market scenarios, negotiating marketing policies, proposing pricing strategies, developing marketing campaigns, and monitoring KPIs to drive replacement parts sales volume. Key Highlights: 1. Will conduct market analysis and scenario forecasting for replacement parts. 2. Will develop marketing and sales strategies, including digital platforms. 3. Will participate in product development and commercial update initiatives. Volkswagen Caminhões e Ônibus has over 40 years of experience in the commercial vehicle market, delivering greater value to our customers and dealers through the development of high-quality products supported by sustainable and innovative service solutions. We cultivate a culture rooted in strong partnerships, continuous learning, and respect for our employees and partners within the Modular Consortium. Our values form the foundation of our organization: Customer First, Respect, Team Spirit, Responsibility, and Waste Elimination. Our purpose captures our essence: "We develop sustainable transportation solutions for everyone." **Responsibilities and Duties** * Analyze and forecast replacement parts market scenarios and estimate company sales volume to determine required resources and investments for operations; * Negotiate, communicate, and verify Volkswagen parts and direct-sales DSH supplier marketing policies; * Monthly analyze and validate DSH direct-sales supplier price lists from a commercial perspective and follow up on implementation; * Analyze and propose pricing strategies for strategic items, as well as pricing adjustments resulting from cost increases; * Propose dealer credit limits necessary to support the defined purchase volume; * Prepare and distribute internal reports and reports for dealers on purchasing performance against established targets and corresponding incentives; * Develop strategies, actions, and campaigns to increase business volume and monitor performance via KPIs; * Maintain and update work instructions/guidelines for commercial and product processes defined in internal controls and internal/external audits; * Develop and implement marketing and sales campaigns for parts—including available digital and online platforms—to reinforce the importance of the parts business and increase parts sales volume; * Proactively maintain comprehensive knowledge of applied information technologies, e-commerce strategies and implementations, and emerging digital technologies; * Monitor KPIs related to digital business platforms to ensure customer satisfaction and positive dealership experience. * Manage the marketing budget, ensuring optimal implementation of approved actions within the allocated budget; * Plan and execute institutional and relationship-building events to promote product lines and strengthen the image of Genuine Parts and Accessories; * Serve as key user for commercial processes in P&A systems—either during system project scope development and updates, or as first- and second-level support post go-live; * Participate in and represent the department at internal and TRATON Group forums/workshops for product development and product update initiatives, considering commercial and aftermarket perspectives. **Requirements and Qualifications** **Education:** * Bachelor’s degree in Business Administration, Economics, Engineering, Marketing, Communications, or equivalent field of study. * Postgraduate degree (preferred) **Languages:** * Advanced English  **Information Technology:** * SAP knowledge. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ **Additional Information** **Work Location: Jabaquara – São Paulo – SP** **Working Hours**: Monday to Friday – 8:00 AM to 5:00 PM **Benefits**: Market-competitive / Birthday Day Off / TotalPass Gym Partnership With a comprehensive portfolio of cargo and passenger transportation solutions, Volkswagen Caminhões e Ônibus is one of the **largest truck and bus manufacturers in Latin America** and part of the **TRATON Group**, one of the world’s leading commercial vehicle manufacturers, with brands Volkswagen Caminhões e Ônibus, MAN, Scania, Navistar, and RIO. Since commencing operations in 1981, achieving market leadership while respecting and **meeting customer needs** with optimal cost-benefit ratios has always been our company’s focus. That is precisely what we offer our customers: **customized** trucks and buses, outstanding after-sales service, and an extensive range of services. Brazil hosts the **global research and development center** for Volkswagen Caminhões e Ônibus, with expertise in emerging markets for customized vehicles. Thus, we remain continuously connected to innovation—both in our products and services—to meet our customers’ evolving demands. The Volkswagen Caminhões e Ônibus plant in Resende implements the **Modular Consortium**, a unique and innovative global production model where our suppliers are directly involved in vehicle manufacturing. With a network of **150 dealerships**, our products reach every region of Brazil. We also export to over **30 countries across Latin America and Africa**. At the heart of our operations are hundreds of employees across Brazil—diverse in education, experience, and skills—living our motto daily: **united, we are unbeatable!** **WHAT WE OFFER** -------------------- Volkswagen Caminhões e Ônibus is recognized as one of the **best companies to work for in Brazil!** We are an **innovative company**, adapting to market dynamics and customer needs while delivering products featuring the highest quality and technology. With this focus, we achieve outstanding results built on a solid foundation that supports our employees’ professional development. For us, it is essential to attract and retain professionals who help our organization achieve its goals and surpass its targets. Working at Volkswagen Caminhões e Ônibus means being part of an environment that fosters a meaningful **connection among work, people, and achievements**. That is why we value and respect our professionals. It is people who make the difference in our business and position our brand prominently in the Brazilian automotive landscape. **WE VALUE YOUR TALENT** --------------------------- We are committed to fostering a **plural and inclusive environment**, where everyone is valued for their skills and competencies. We believe people are critical to our growth and success, aligned with our **core values**: respect, integrity, team spirit, determination, and customer focus. Among our initiatives to promote a **diversity culture** at Volkswagen Caminhões e Ônibus are affinity groups. The purpose of these forums is to foster dialogue and information exchange. Five priority themes guide our work, each with its dedicated group and consistently supported by a vice president or director as sponsor: gender, generations, persons with disabilities, sexual orientation, and race.