Marketing Coordinator

Description

Job Summary: The candidate will be responsible for structuring the company’s marketing function, acting as the guardian of the B2B brand, and integrating marketing strategies with the sales department, with a focus on market intelligence. Key Highlights: 1. Key role in building the company’s marketing function 2. Autonomy with accountability and direct contact with leadership 3. Experience in B2B marketing and department structuring **Main Responsibilities** * Structure the company’s marketing function: routines, processes, performance review rituals, and demand management * Define strategic priorities and directions for marketing initiatives * Translate commercial objectives into communication and positioning strategies * Support the development of Adicel’s value proposition for different segments of the B2B market **Brand and Positioning** * Act as brand guardian, ensuring consistency in tone of voice, positioning, and institutional narrative * Lead and guide institutional branding initiatives targeted at the B2B market **Market Intelligence** * Deepen understanding of the B2B audience (food and beverage manufacturers), competitors, and industry trends * Generate analyses and insights to support strategic decisions by leadership and the sales team **Integration with Sales** * Work closely with the sales team to align marketing and sales efforts * Translate commercial needs into communication and content directives * Participate in alignment meetings with the sales team to ensure message and priority consistency * Manage and guide external vendors (paid traffic, design, content production, etc.), ensuring deliverables align with defined strategy * Define and monitor marketing KPIs, consolidating reports for leadership **Requirements** * 5–8 years of marketing experience, with generalist expertise and strategic vision * Experience in structuring marketing departments or processes * Experience in high-growth or organizational-phase environments * Strong analytical ability and data-driven orientation * Ability to effectively collaborate with sales teams and leadership * Experience in B2B marketing (food industry experience is a plus) **Desired Knowledge** * CRM and marketing automation tools * Google Analytics (monitoring and analysis level) * Excel / Google Sheets for data analysis and organization * Experience managing agencies or marketing vendors **What We Offer** * Key role in building the company’s marketing function * Autonomy with accountability * Direct contact with leadership and strategic departments * Market-competitive remuneration + variable compensation tied to goals * Meal allowance * Health insurance after 3 months * Day off * Transportation allowance or fuel allowance Employment type: Full-time CLT or Freelance / PJ Benefits: * Health insurance * Fuel allowance * Meal allowance * Transportation allowance Work location: On-site