Social Media

Description

Job Summary: A professional to plan, produce, and manage Kaizen's digital content, enhancing the company's positioning in international trade, strengthening relationships, and generating visibility. Key Highlights: 1. Manage and plan strategic digital content for international trade. 2. Promote continuous improvement in digital communication and processes. 3. Strengthen the company's positioning and engage the audience. **Welcome to Kaizen!** We embrace the Japanese concept of Kaizen: change for the better. We have operated in international trade for over 15 years, with a mission to promote continuous improvement in everything we do. Our role is to strategically and efficiently connect businesses to the global market—overseeing process administration and review, understanding sales channels, and providing legal and tax advisory services to drive results. At Kaizen, every detail matters. And now, we are seeking new talents to grow with us on this journey! **Mission:** To systematically plan, produce, and manage Kaizen's digital content—enhancing the company's positioning in the international trade market, strengthening relationships, generating visibility, engagement, and business opportunities. **Responsibilities:** * Strategically plan the editorial calendar, ensuring alignment with Kaizen's institutional and commercial objectives. * Define topics, themes, formats, and posting schedules for digital channels, ensuring content consistency and relevance. * Produce institutional and commercial content (posts, captions, scripts, copy, and visuals) consistent with the brand identity. * Adapt technical international trade topics into accessible and engaging language, reinforcing Kaizen's positioning. * Manage social media posts and interactions, maintaining communication standards and strengthening audience relationships. * Respond to comments, messages, and mentions across digital platforms, applying the institutional tone of voice. * Monitor post and campaign performance, analyzing metrics such as reach, engagement, and conversion. * Interpret digital data and KPIs, preparing reports and recommendations for continuous improvement to leadership. * Support marketing campaign execution and institutional initiatives, ensuring cross-channel integration and alignment with the overall strategy. * Prepare monthly management reports covering results, learnings, and improvement plans. * Collaborate with Marketing, Sales, and PD teams to align communication topics and joint initiatives. * Research digital trends and industry best practices, proposing content improvements and innovations. * Organize files, spreadsheets, and databases related to campaigns and social media assets. * Track the evolution of the company's digital channels, contributing optimization suggestions. * Promote continuous improvement of digital content processes, in line with Kaizen’s principles. **Requirements:** * Bachelor’s degree in Communications, Marketing, Advertising, or related fields. * Experience managing corporate social media accounts. * Knowledge of written and visual content production. * Familiarity with digital scheduling and monitoring tools. **Preferred Qualifications:** * Experience in B2B environments or international trade. * Basic graphic design knowledge. * Intermediate English proficiency. * Experience with marketing automation. **What We Offer:** * Meal Allowance * Mobility Allowance * Pscicologia Viva * Profit Sharing