BOLD Snacks is seeking a Brand & Strategy Coordinator to join an extraordinary team! If you are someone who enjoys building projects and strategies, and thrives in a dynamic and innovative environment, this is your chance to join a team that values collaboration, efficiency, and growth. As the Brand & Strategy Coordinator, your responsibilities will include: * Ensuring BOLD advances with a clear, integrated, data-driven brand strategy—connecting positioning, consumer insights, portfolio, and communications to guide decisions and drive brand growth. * Leading the development of the brand strategy, ensuring consistency across positioning, consumer behavior, portfolio, communications, and experiences. * Coordinating and integrating Insights, Product, and Design functions—transforming data, trends, and behavioral insights into clear strategic direction for the company. * Identifying strategic opportunities for growth, differentiation, and expansion of BOLD into new audiences, occasions, and territories. * Serving as guardian of brand positioning and ensuring consistency across all brand touchpoints. * Supporting the team in portfolio decisions, innovation initiatives, and project prioritization. * Developing strategic diagnostics and presentations for leadership. * Connecting and aligning internal teams (Content, Product, Insights, Influencer Marketing, Performance Marketing, Commercial, and Trade) around a unified brand vision. * Guiding and developing the team to elevate critical thinking, analytical capability, and decision-making skills. Requirements: * Bachelor’s degree in Business Administration, Marketing, Communications, Advertising, Economics, or related fields. * Postgraduate degree or MBA in a relevant area is a plus. * Solid experience in Branding, Strategic Planning, Marketing, or related areas. * Experience in developing and managing brand positioning, market analysis, and consumer behavior. * Experience leading projects and integrating multidisciplinary teams. * Deep understanding of brand strategy, positioning, and portfolio architecture. * Knowledge of data and insights analysis (market, consumer, performance). * Willingness to work on-site in Divinópolis/MG. Benefits: ️ Meal Allowance of R$700 to boost your monthly shopping Transportation Allowance with a symbolic 3% payroll deduction Prontomed Health Plan (co-payment) – no monthly fee for you; dependents only pay Unimed Health Plan (co-payment) – company covers 50% of the monthly premium Odontoprev Dental Plan – free for you, with optional dependent coverage BOLD Profit Sharing Program (PLR) – up to one additional salary per year, based on results ️ Life Insurance – guaranteed protection ️‍ ️ Wellhub – access to gyms and wellness services Conexa Saúde & Psicologia Viva – free monthly consultations: * 1 with a general practitioner * 2 with a psychologist * 1 with a nutritionist ️ Partnership Club – discounts across multiple sectors, including universities and retail businesses Discounts at partner pharmacies – 20–30% off: more savings for your health and well-being! Discount on BOLD products ‍‍ Extended maternity/paternity leave Fresh fruit and BOLD snacks every day – guaranteed energy! Flexible working hours: greater autonomy in your daily routine We are building an inclusive and welcoming environment. Black people, Indigenous people, women, LGBTQIA+, people with disabilities, and other marginalized groups are warmly welcomed!