Media Coordinator

Description

Job Summary: We are seeking an analytical and strategic Media Coordinator to build and evolve BOLD's media function. Key Highlights: 1. Develop and evolve the brand's media strategy 2. Coordinate organic and paid channels, defining the role of each 3. Monitor, analyze, and optimize campaign performance We seek an analytical and strategic Media Coordinator to build and evolve BOLD's media function, responsible for translating, executing, and optimizing the strategy—with a focus on branding, awareness, and expanding brand presence. As Media Coordinator, your responsibilities will include: * Developing and evolving the brand's media strategy, with emphasis on awareness, branding, and reach * Coordinating organic and paid channels, defining each channel's role within the funnel * Translating the strategy into monthly tactical plans and campaigns * Defining and managing budget allocation by channel, objective, and funnel stage * Structuring and monitoring media plans, ensuring alignment between strategy and execution * Monitoring, analyzing, and optimizing campaign performance * Collaborating with content and events teams to ensure performance * Generating analyses, insights, and recommendations for continuous strategy improvement * Supporting the definition of influencers' role within the media strategy * Establishing processes and routines for the team, ensuring organization and execution quality Requirements: * Bachelor's degree in Marketing, Communications, Advertising, Business Administration, or related fields. * Specialization in the field is desirable. * Solid experience in media planning. * Proficiency in paid media, with an integrated view across channels and objectives. * Knowledge of branding and awareness strategies and metrics. * Analytical capability to interpret data, define KPIs, and generate insights. * Strategic mindset, balancing operational execution with forward-looking vision. Benefits ️ Meal Allowance of R$700 to boost your monthly shopping Transportation Allowance with a symbolic 3% payroll deduction Prontomed Health Plan (co-payment) – no monthly fee for you; dependents only pay Unimed Health Plan (co-payment) – company covers 50% of the monthly premium Odontoprev Dental Plan – free for you, with optional dependent enrollment BOLD PLR – up to one additional salary per year, based on results ️ Life Insurance – guaranteed protection ️‍ ️ Wellhub – access to gyms and wellness services Conexa Saúde & Psicologia Viva – free monthly consultations: * 1 with a general practitioner * 2 with a psychologist * 1 with a nutritionist ️ Partnership Club – discounts across multiple sectors, including universities and retail Discounts at partner pharmacies – 20–30% off: more savings for your health and wellness! Discount on BOLD products ‍‍ Extended maternity/paternity leave Fresh fruit and BOLD snacks daily – guaranteed energy!