They manage social media networks, monitor social media platforms, and administer audience/follower engagement activities. They develop digital marketing strategic plans and produce content. They manage influencer marketing and customer review outcomes. * Analyze media research (profile, audience, consumption, etc.); * Develop posting schedules (timing, frequency, periodicity); * Define content publication (texts, captions, etc.); * Define publication channels and platforms; * Monitor publication performance results; * Identify customer/follower expectations and needs; * Identify growth opportunities for the brand/company; * Monitor competitor activities; * Track technological trends; * Design personas for the business; * Define advertising campaigns; * Study platforms suitable for the business; * Participate in briefing development for campaign production (brand/company description, resources, and objectives); * Manage business or campaign risk and crisis situations; * Index website on search engines; * Develop graphic assets (intros, images, videos, etc.); * Produce video, audio, image, and live content; * Adapt advertising copy for the target audience in digital environments (tone, language, etc.); * Optimize organic positioning (Google PageRank, Facebook EdgeRank, Instagram, etc.); * Monitor content briefings and deliverables; * Manage image, reputation, and recognition within the segment; * Develop the marketing department’s strategic plan;