Job Summary: We are looking for a Senior Copywriter with agency experience, expertise in 360° campaigns, mastery of concept development, storytelling, and campaign extensions, and the ability to work from briefing to delivery. Key Highlights: 1. Experience with 360° campaigns and advertising agencies. 2. Creation of concepts, full campaigns, and on/offline extensions. 3. Work across diverse sectors and knowledge of digital trends. We are seeking a Senior Copywriter with strong agency experience and proven track record in developing 360° campaigns. We’re looking for someone who masters concept development, storytelling, and campaign extensions, and who can operate within a professional creative workflow—from briefing to delivery. If you have a broad repertoire, understand the pace of an agency environment, and excel at writing for campaigns and activations, this role is for you. Responsibilities: \- Develop creative concepts, full campaigns, and on/offline extensions; \- Write copy for branding, product, retail, and activation projects; \- Produce content for online assets (social media, banners, videos, key visuals, landing pages) and offline assets (films, spots, out-of-home, print); \- Write scripts for TV, digital, radio, and short-form media; \- Translate ideas into clear, persuasive, and brand-positioning–consistent messages; \- Collaborate with art directors, account managers, and planners to ensure creative alignment. Requirements: Participation in pitches, strategic presentations, and campaign defense; Versatility to work across sectors (consumer goods, services, retail, institutional, etc.); Knowledge of communication trends and digital language.