Job Summary: Responsible for planning, executing, and analyzing digital marketing strategies, with a focus on social media management and strengthening the brand’s online presence. Key Highlights: 1. Planning and execution of digital marketing strategies 2. Social media management and enhancement of online presence 3. Content creation and digital performance analysis JOB SUMMARY: Responsible for planning, executing, and analyzing digital marketing strategies, primarily focused on social media management and strengthening the brand’s online presence. Works collaboratively with content, design, paid traffic, and sales teams to ensure communication consistency and achievement of marketing objectives. REQUIREMENTS: * Bachelor’s degree in Advertising & Public Relations or Marketing; * Creative writing skills and proficiency in Portuguese; * Analytical ability and organizational skills; * Strong communication skills and an integrated perspective between online and offline; * Knowledge of communication strategies oriented toward sales and institutional branding; * Communicative / assertive communication; * Committed; * Open to feedback; * Proactive; * Time management. RESPONSIBILITIES: 1\. Planning and Strategy * Develop and execute content plans for social media platforms (Instagram, Facebook, TikTok, etc.), aligned with the brand’s positioning and goals. * Identify communication opportunities and applicable digital trends for the business. * Contribute to defining campaigns, product launches, and posting schedules. * Support the creation and execution of integrated marketing initiatives (online and offline). 2\. Content Creation and Management * Write captions, scripts, and texts for posts, short videos, Stories, and advertisements. * Brief the design and audiovisual team for the production of creative materials. * Ensure brand visual identity and tone of voice across all channels. * Curate content and adapt institutional materials for social media. 3\. Performance Management * Monitor and analyze social media engagement, reach, growth, and conversion metrics. * Generate performance reports and strategic insights for continuous optimization. * Suggest improvements and adjustments based on data and digital behavior trends. 4\. Relationship and Community Management * Manage audience interactions on social media (comments, direct messages, mentions). * Encourage interaction and build an engaged community around the brand. 5\. Support and Integration * Collaborate with internal departments (e.g., sales) to align campaigns and messaging. * Participate in alignment meetings and brainstorming sessions, contributing creative ideas and performance data. * Conduct recordings as Social Media