Senior Growth and Performance Analyst

Description

Job Summary: The professional will directly support acquisition and retention strategies, transforming hypotheses into real campaigns and tests, ensuring technical execution is aligned with business objectives. Key Highlights: 1. Execute and monitor A/B tests and experiments across digital channels. 2. Monitor conversion metrics daily and identify quick improvements. 3. Prepare periodic performance reports and optimize digital assets. Porto Bank’s Growth area is the hub for experimentation and acceleration of results. The Senior Growth team directly supports acquisition and retention strategies, responsible for transforming hypotheses into real campaigns and tests, ensuring technical execution aligns with the bank’s business objectives. **Responsibilities and Duties** * Test Configuration: Execute and monitor A/B tests and experiments across digital channels, ensuring correct implementation of tags and user flows. * Funnel Monitoring: Monitor conversion metrics daily and identify anomalies or quick improvement opportunities within the sales funnel. * Operational Interface: Support communication between the Growth team and CRM, Media, and Product teams to ensure campaigns launch on schedule. * Performance Reporting: Prepare periodic reports on results, providing visibility into campaign performance and impact on departmental KPIs. * Digital Asset Optimization: Suggest improvements to landing pages, email sequences, and in-app user journeys based on user behavior data. **Requirements and Qualifications** * Bachelor’s degree completed in Economics, Business Administration, Marketing, Technology, or related fields. * Experience: Prior experience in digital marketing, analytics, or growth operations (senior level). * Hard Skills: Proficiency in SQL for basic data extraction and routine analysis. Familiarity with Web Analytics tools (GA4) and Dashboard platforms (Power BI/Tableau). * Technical understanding of performance channels (Meta Ads, Google Ads) and CRM. Soft Skills: \* Strong organizational skills to handle multiple tasks simultaneously. * Curious, data-driven profile. Good communication skills to interact effectively with internal teams. * Delivery Agility: Maintain a high volume of concurrent experiments without compromising technical quality. * Data Accuracy: Ensure reported information is correct, serving as the first quality filter before data reaches senior/specialist levels. * Product Understanding: Quickly learn Porto Bank’s product specifics (Credit Cards, Consortium, etc.) so that tests are business-relevant. * Prioritization: Manage daily demands effectively, ensuring priority experiments remain unblocked. **Additional Information** **BENEFITS** **Flexible Meal and Food Allowance;** **Health Insurance Plan;** **Dental Insurance Plan;** **Wellhub and TotalPass;** **Exclusive Bio Ritmo Gym for Employees:** located at the Headquarters Complex; **Profit Sharing Program (PLR);** **Stock Ownership Program: Porto em Ação:** complementary to PLR until 2025; **Beach Volleyball and Multipurpose Courts:** located at the Headquarters Complex; **Transportation Allowance;** **Van Transportation Services;** available at major access stations to Porto (Luz, Barra Funda, Santa Cecília, and Júlio Prestes); **Extended Parental Leave:** up to 40 days for all family configurations; **Extended Maternity Leave:** six months; **Medical Clinic with Specialties:** located at the Headquarters Complex and Barra Funda; **Childcare or Babysitter Assistance;** **Life Insurance;** **Private Pension Plan – PortoPrev;** **Discounts on Products and Services;** **Tuition Reimbursement: Reimbursement for undergraduate, graduate, or MBA programs;** **Monthly Running Events:** subsidy for major street races in São Paulo; **Language Reimbursement (English or Spanish);** **Teatro Porto:** exclusive sessions for employees; **Library;** **Rest Room:** at the Headquarters Complex; **Game Room:** at the Headquarters Complex; **Massage and Podiatry Services:** at the Headquarters Complex; **Work Location:** Campos Elíseos – SP Porto is far more than an insurance company: it is a vast ecosystem leveraging technology to create solutions through four core business verticals: **Porto Bank, Porto Saúde, Porto Seguro, and Porto Serviço**. Its reputation and recognition built over more than seven decades reinforce Porto’s scale — a reference company in business, built by and for people. Here, 13,000 employees proudly belong to a solid, ethical organization that **transforms dreams into fantastic realities** for our 15.8 million+ customers. We operate through over 101 branches and regional offices across Brazil. Learning is part of our DNA, and here you’ll have **incentives, tools, and supportive colleagues to learn and grow every day**, in an inclusive and secure environment where everyone can be themselves and take pride in who they are — fostering respect and **living holistically and healthily in a genuinely human company.** **DIVERSITY & INCLUSION AT PORTO** At Porto, we value diversity and believe a plural team is essential for the development of our entire business, society, and each individual — because we understand that every person is unique in building a more innovative and inclusive environment. Together, we work daily to build a safe, free, and welcoming space with greater plurality and respect. Therefore, **we strongly encourage applications from women, Black and Indigenous individuals, persons with disabilities, and LGBTQIA+ individuals** for all our job openings.