MARKETING ANALYST

Description

Job Summary: A social media professional responsible for strategic planning, content creation, community management, metric monitoring, and trend updates to boost brand visibility. Key Highlights: 1. Strategic social media planning creation and execution. 2. End-to-end content management, including production, publishing, and optimization. 3. Focus on metric analysis and strategy adaptation for results. **Job Description:** ---------------------- 1. Strategic Planning Define objectives (sales, engagement, authority, traffic) Understand persona/audience Select appropriate channels (Instagram, WhatsApp, LinkedIn, TikTok, etc.) Create editorial calendar (dates, campaigns, product launches) 2. Content Creation Content is not art—it is intentional messaging: Post ideas (educational, inspirational, sales-oriented, behind-the-scenes) Scripts for: Reels, Stories, Carousels Copywriting (captions + CTAs) Alignment with brand identity 3. Production and Publishing Operational execution: Create or direct: visuals, videos, Stories Schedule posts Publish at optimal times Use strategic hashtags 4. Community Management (the hidden gold) A social media presence that doesn’t respond kills the brand: Reply to comments and DMs Engage with followers Run polls, Q&A boxes, calls-to-action Humanize the brand 5. Monitoring and Metrics Without analysis, it’s just guesswork: Track: reach, engagement, clicks, conversions Identify what worked and what didn’t Adjust strategy accordingly 6. Campaign and Launch Management When commercial focus is required: Promotion announcements Seasonal campaigns Product/service launches Sales team support 7. Trends and Updates Stagnant social media becomes invisible: Follow trends Monitor platform updates Explore new formats Benchmark against competitors **Essential Requirements:** ------------------------------ Self-awareness Thirst for knowledge Organizational commitment Accountability and responsibility Clear communication and empathy Ethical and relational conduct Discipline Execution and consistency Goal and KPI management Emotional intelligence Passion for one's work Planning and organization Interpersonal relationships Teamwork and cooperation **Desirable Requirements:** -------------------------- Education / Knowledge Completed high school (undergraduate degree in Marketing, Communications, Advertising, or related fields currently in progress or completed is a plus) Basic to intermediate knowledge of digital marketing and social media Technical Skills Proficiency in Instagram, Facebook, TikTok, and WhatsApp Business Fundamentals of content creation (feed, Stories, Reels) Basics of copywriting (captions, calls-to-action, CTAs) Familiarity with tools such as: Canva Meta Business Suite Post schedulers Basic ability to analyze metrics (reach, engagement, growth) **Employment Type:** -------------------------- CLT **PwD (Persons with Disabilities):** -------- YES **Benefits:** --------------- Transportation Allowance Fuel Allowance Life Insurance Career Development Plan Health Insurance Dental Insurance TotalPass Birthday Day Off Paternity Leave Discounted purchases of brand products **Work Location:** ---------------------- CAMPO GRANDE COMERCIO DE COSMETICOS LTDA **Additional Information:** ---------------------------