Senior Marketing Analyst

Description

Job Summary: CRH Group is seeking a Senior Marketing Analyst to develop strategic campaigns, strengthen brands, and build connections between products and audiences. Key Highlights: 1. Develop strategic campaigns and strengthen brands 2. Execute institutional campaigns and real estate launches 3. Lead branding and campaign strategies CRH Group is hiring a **Senior Marketing Analyst**! If you enjoy developing strategic campaigns, strengthening brands, and building connections between products and audiences, this opportunity is for you. Here, you will work on institutional campaigns and real estate project launches, contributing to brand strengthening and business value generation. **Main Responsibilities:** * Lead branding processes and campaign strategies for neighborhoods and products developed by CRH Group (conceptualization, implementation, and monitoring); * Develop strategies for social media, blogs, and video portals, focusing on increasing engagement and visibility of CRH projects; * Manage institutional communication and CRH Group’s communication channels; * Monitor digital deliverables across CRH Group—including websites, landing pages, social media, and image monitoring (LinkedIn, Instagram, Facebook, Google Reviews, Reclame Aqui, and e\-mails)—in coordination with the marketing team; * Implement CRM initiatives, managing customer loyalty actions and direct customer communication; * Support press agency activities across the entire group, ensuring effective information dissemination; * Research and implement innovative marketing actions to improve campaign and initiative outcomes; * Support execution of commercial events for project launches and handovers, in collaboration with the marketing team. **Mandatory Requirements:** * Bachelor’s degree in Marketing, Business Administration, Public Relations, or related fields; * Strong communication skills, organizational ability, and strategic vision; * Ability to effectively collaborate with partners and suppliers; **Desired Technical Knowledge:** * Microsoft Office suite; * Intermediate Excel; * RD Station; * Sienge and CV. **Advantages:** * Experience in real estate marketing and digital marketing; * Hands-on experience in branding and launch campaigns for real estate projects.