Job Summary: The professional will be responsible for customer database management, segmentation and personalization, campaign planning and execution, data and performance analysis, and integration with key departments. Key Highlights: 1. Partnership culture, learning, and respect for employees 2. Customer focus, respect, teamwork, and responsibility 3. Professional development in an innovative environment Volkswagen Caminhões e Ônibus has over 40 years of experience in the commercial vehicle market, delivering greater value to our customers and dealers through the development of high-quality products supported by sustainable and innovative service solutions. We foster a culture of strong partnership, continuous learning, and deep respect for our employees and partners in the Modular Consortium. Our values form our foundation: Customer First, Respect, Teamwork, Responsibility, and Waste Elimination. Our purpose captures our essence: "We develop sustainable transportation solutions for everyone." **Responsibilities and Duties** * Customer Database Management: Maintain, cleanse, and enrich the customer database (fleet operators, independent drivers, dealerships); * Ensure data integrity and appropriate segmentation to support personalized actions; * Segmentation and Personalization: Create customer clusters based on purchasing behavior, fleet profile, vehicle lifecycle, and maintenance history. Develop customized campaigns for each segment, aligned with the customer’s journey stage; * Campaign Planning and Execution: Plan and execute email marketing, SMS, WhatsApp, and other targeted media campaigns; * Promote after-sales initiatives, preventive maintenance, genuine parts, service plans, and loyalty programs; * Customer Journey Mapping and Optimization: Identify critical touchpoints across the customer journey (purchase, delivery, maintenance, fleet renewal); * Propose improvements and automation to increase satisfaction and retention; * Data and Performance Analysis: Monitor KPIs and campaign engagement. Generate insights to support decision-making and drive continuous improvement of CRM strategies; * Integration with Key Departments: Collaborate closely with sales, after-sales, product marketing, and dealership teams to align strategies and ensure consistent communication. Support digital marketing and event initiatives with relevant data and segmentation. * Tool and Platform Management: Operate and enhance CRM platforms (Dynamics) and ensure integration with legacy systems. * Innovation and Continuous Improvement: Explore new technologies, trends, and best practices in CRM applicable to the automotive sector. Test and implement improvements based on A/B testing and customer feedback. **Requirements and Qualifications** **Education:** * Bachelor’s degree in Advertising, Production Engineering, or Information Systems **Languages:** * Advanced/Fluent English **Additional Information** **Work Location**: Jabaquara – São Paulo (near Conceição metro station) **Working Hours**: Monday to Friday – 8:00 AM to 5:00 PM **Flexible Work Schedule** – 3 days onsite / 2 days remote **Benefits**: Market-competitive / Birthday Day Off / TotalPass Gym Partnership With a comprehensive portfolio of cargo and passenger transportation solutions, Volkswagen Caminhões e Ônibus is one of the **largest commercial vehicle manufacturers in Latin America**, and part of the **TRATON Group**, one of the world’s leading commercial vehicle manufacturers, encompassing the brands Volkswagen Caminhões e Ônibus, MAN, Scania, Navistar, and RIO. Since commencing operations in 1981, reaching the top of the market and **meeting customer needs** with the best cost-benefit ratio has always been our company’s focus. And that is precisely what we offer our customers: **tailor-made** trucks and buses, outstanding after-sales service, and an extensive range of services. Brazil hosts the **global research and development center** for Volkswagen Caminhões e Ônibus, with expertise in emerging markets for tailor-made vehicles. Thus, we remain constantly connected to innovation—both in our products and services—to meet our customers’ evolving demands. The Volkswagen Caminhões e Ônibus plant in Resende implements the **Modular Consortium**, a unique and innovative production model worldwide, wherein our suppliers are directly involved in vehicle manufacturing. With a network of **150 dealerships**, our products reach every region of Brazil. We also export to more than **30 countries across Latin America and Africa**. At the heart of our operations are hundreds of employees from across Brazil—diverse in education, experience, and skills—living our motto daily: **united, we are unbeatable!** **WHAT WE OFFER** -------------------- Volkswagen Caminhões e Ônibus is recognized as one of the **best companies to work for in Brazil!** We are an **innovative company**, adapting to market dynamics and customer needs while striving to deliver products with the highest quality and technology. With this focus, we achieve outstanding results on a solid foundation that enables professional growth for our employees. For us, attracting and retaining professionals who help our organization achieve its objectives and surpass its goals is essential. Working at Volkswagen Caminhões e Ônibus means being part of an environment that fosters a vital **connection among work, people, and achievements**. That is why we value and respect our professionals. It is people who make the difference in our business and position our brand prominently within the Brazilian automotive landscape. **WE VALUE YOUR TALENT** --------------------------- We are committed to fostering a **plural and inclusive environment**, where everyone is valued for their skills and competencies. We believe people are crucial to our growth and success, aligned with our **core values**: respect, integrity, teamwork, determination, and customer focus. Among the initiatives promoting a **diversity culture** at Volkswagen Caminhões e Ônibus are affinity groups. The purpose of these forums is to stimulate discussion and information exchange. Five priority thematic areas have been identified, each with a dedicated group and consistently sponsored by a Vice President or Director: gender, generations, persons with disabilities, sexual orientation, and race.