Senior Influencer Marketing Strategist

Description

Job Summary: BR Media Group is seeking a Senior Strategist to work on influencer marketing, developing campaigns and co-creating creative scripts. Key Highlights: 1. Focus on influencer marketing strategy for diverse brands 2. Active participation in co-creating creative scripts 3. Data analysis and KPI tracking for plan optimization The **BR Media Group** is a leading content hub in the creator economy market, with a data-driven mindset and a leader in influencer and content solutions for the world's top brands. We are looking for a **Senior Strategist** to join our planning team and develop projects focused on influencer marketing. If you are passionate about social media, content creators, and possess a dynamic, results-oriented profile, we want to meet you! **Responsibilities and Duties** * Developing influencer marketing strategies for various brands; * Desk research, social listening, market research, and benchmarking; * Mapping creators and conducting qualitative and quantitative analysis based on clients' communication objectives; * Presenting and leading meetings for Strategic and/or Tactical Plan presentations; * Actively co-creating creative scripts with the creative team and influencers; * Monitoring achieved KPIs to derive insights and adjust developed plans when necessary. **Requirements and Qualifications** * Bachelor’s degree in Advertising, Communications, Marketing, Journalism, or Public Relations; * Experience in creative strategy for brands (mandatory); * Proficiency in creating and designing presentations; * Experience in the influencer marketing industry; * Experience in the consumer goods and/or retail sector is a plus; * Advanced English (preferred). #### **Additional Information:** * Meal allowance of R$46.00 per business day; * iFood Club (discount coupons and exclusive benefits); * Transportation allowance; * Totalpass and Gympass partnership; * Birthday Day Off; * Bradesco health insurance; * Star Bem partnership; * Avus partnership; * Childcare assistance for children up to 6 years old (benefit exclusively for mothers); * Casual dress code; * Employment type: CLT; * Remote work allowance; * Work model: **Hybrid — 2 days per week onsite** (near Morumbi Shopping in São Paulo/SP);