Digital Media Analyst

Description

Job Summary: We are seeking a Digital Media Analyst to plan, execute, and optimize campaigns across various platforms, working analytically and systematically with a focus on data and performance. Key Highlights: 1. Work for one of the largest and most innovative national communication groups 2. Join a team driven by creativity, performance, and a startup mindset 3. Work with advertising, data, technology, and content Would you like to work for one of the largest and most innovative 100% Brazilian communication groups? We are looking for someone to join the media team at Grupo We. At Grupo We, we are driven by creativity, performance, and a startup mindset. We operate in an integrated manner across advertising, data, technology, and content, always focusing on delivering real results for major brands. About the role: We seek a Digital Media Analyst to handle planning, execution, and optimization of campaigns across various digital platforms. The ideal candidate is analytical, organized, and comfortable with data, performance, and digital communication strategies. Responsibilities: \- Plan, execute, and optimize digital media campaigns (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, among others); \- Monitor performance KPIs and generate results reports for internal teams and clients; \- Manage budgets and ensure optimal allocation of media investments; \- Conduct performance analyses to propose continuous campaign improvements; \- Collaborate with creative, content, and BI teams to ensure strategy effectiveness; \- Monitor market trends, new tools, and best practices in digital marketing. Requirements: Prior experience in digital/performance media (agency or client-side); Proficiency in paid media platforms (Google Ads, Meta Ads); Knowledge of performance metrics; Analytical ability to interpret data and translate it into actionable insights; Excel/Google Sheets for analysis and reporting. Benefits: Market-competitive allowance; Discounts of up to 73% on undergraduate and graduate courses with partner institutions; Birthday day off; TotalPass. Additional Information: Hybrid model: 4 days per week onsite and 1 day remote (between Tuesday and Thursday).