Loyalty Program Leader

Description

Summary: The Loyalty Program Leader will spearhead the design, implementation, and continuous evolution of the company's customer loyalty strategy, driving sustainable engagement, retention, advocacy, and lifetime value. Highlights: 1. Lead loyalty strategy and multi-year roadmap 2. Orchestrate hyper-personalized customer engagement campaigns 3. Govern loyalty platforms and CRM ecosystems The **Loyalty Program Leader** will spearhead the design, implementation, and continuous evolution of the company's customer loyalty strategy, driving sustainable engagement, retention, advocacy, and lifetime value. This high\-impact role demands a visionary leader who combines strategic foresight, data\-driven decision\-making, and cross\-functional influence to deliver differentiated customer experiences that strengthen long\-term relationships and generate measurable business outcomes. **Key Responsibilities** ------------------------ **Loyalty Strategy** Architect and execute a best\-in\-class loyalty vision, strategy, and multi\-year roadmap, ensuring alignment with overarching business objectives and evolving customer expectations. **Program Design \& Management** Conceptualize and refine program architecture, including tier structures, rewards portfolios, earning and redemption mechanics, and end\-to\-end member journeys. **Customer Engagement** Orchestrate hyper\-personalized campaigns and experiences that enhance participation, frequency, emotional connection, and brand affinity. **Performance \& Analytics** Define, monitor, and optimize key performance indicators (enrollment, active membership, retention, redemption rate, NPS, CLV, ROI), leveraging advanced analytics to drive continuous improvement. **Cross\-Functional Leadership** Partner seamlessly with Marketing, Sales, IT, Digital, CRM, Finance, Legal, and Customer Service teams to ensure flawless program execution. **Partnerships \& Ecosystem** Identify, negotiate, and cultivate strategic alliances that amplify program value, including co\-branded initiatives, coalition partnerships, and third\-party integrations. **Technology \& Platforms** Govern loyalty platforms and CRM ecosystems, leading vendor evaluations, technology selection, and large\-scale implementations. **Budget Management** Oversee program budgets, financial liability, and ROI modeling to safeguard profitability and long\-term sustainability. **Innovation** Stay at the forefront of loyalty trends — gamification, AI\-driven personalization, sustainability rewards, experiential benefits — and benchmark against world\-class programs. **Governance \& Compliance** Ensure rigorous adherence to data privacy regulations (GDPR, LGPD, CCPA), program terms \& conditions, and internal governance frameworks. **Required Qualifications** --------------------------- * Bachelor's degree in Marketing, Business Administration, Economics, or a related field (MBA or Master's strongly preferred). * **8\+ years** of progressive experience in loyalty, CRM, customer marketing, or retention strategy * Demonstrated success in designing, launching, and scaling high\-performing loyalty or membership programs. * Robust analytical mindset with proven ability to translate data into actionable customer insights and strategic decisions. * Hands\-on experience with leading loyalty platforms (e.g., Salesforce Loyalty Management, SAP Emarsys, Cheetah Digital, Antavo, Comarch, Annex Cloud). * Deep expertise in CRM, marketing automation, segmentation, and personalization strategies. * Strong financial acumen, with the ability to build sophisticated program economics, liability, and ROI models. * Outstanding communication, negotiation, and executive stakeholder management capabilities. * Advanced English proficiency \#LI\-Hybrid Corteva Agriscience is an equal opportunity employer. We are committed to embracing our differences to enrich lives, advance innovation, and boost company performance. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, military or veteran status, pregnancy related conditions (including pregnancy, childbirth, or related medical conditions), disability or any other protected status in accordance with federal, state, or local laws.