SENIOR COMMUNICATIONS ANALYST

Description

Job Summary: Manage press relationships to strengthen the company’s institutional positioning and brand image, ensuring narrative consistency and a positive reputation. Key Highlights: 1. Press relationship management 2. Press advisory strategies 3. Crisis and sensitive issue management support **Date:** Feb. 11, 2026 **Location:** BOITUVA, SP, BR **Company:** Grupo Petrópolis **Objective:** Manage press relationships to strengthen the company’s institutional positioning and brands, ensuring narrative consistency, positive reputation, and strategic alignment with business objectives. **Main Responsibilities:** * Develop and execute press advisory strategies for brands and the institutional agenda. * Support agencies in drafting press releases, official statements, articles, Q&As, and spokesperson support materials. * Coordinate agencies’ mapping of topic opportunities aligned with the company’s strategic calendar (product launches, sponsorships, seasonal and institutional initiatives). * Support spokesperson preparation for interviews (media training, briefing, key messages). * Monitor news and trends in the beverage, consumer goods, and retail sectors. * Manage media exposure reports and performance metrics. * Collaborate cross-functionally with marketing, trade marketing, market intelligence, and other areas such as HR, sustainability, and innovation. * Support crisis and sensitive issue management when required. * Interface with partner agencies. **Requirements:** * Bachelor’s degree in Journalism, Public Relations, or related fields. * Prior experience in press advisory (agency or corporate setting). * Excellent writing skills and mastery of the Portuguese language. * Experience engaging with journalists. * Knowledge of media monitoring and report generation. * Organizational skills, agility, and ability to handle multiple simultaneous demands. **Preferred Qualifications:** * Experience in consumer goods, food & beverage, or retail sectors. * Experience working with major brands or large corporations. * Crisis communication experience. * Intermediate/advanced English proficiency. **✅ Benefits that make a difference:** * Health Insurance Plan * Dental Insurance Plan * Life Insurance * Meal and Food Allowance (on-site) * Pharmacy Benefit Program * Wellhub (Gympass) * Commuter Bus Service (for select cities in the region) * University Partnerships * “Saber Viver” Program * Employee Assistance Program (EAP) and Telemedicine * ✏ School Supply Allowance * Profit Sharing Plan (PLR) * Pet Health Insurance (Guapeco) * Monthly Pack and Birthday & Christmas Kits