**Summary:** Serve on the front line of the commercial process, responsible for proactive prospecting and lead qualification, aiming to identify potential customers who fit the company’s products and hand them over to the Sales team for conversion. **Job Responsibilities:** * Initiate first contact with leads generated by marketing campaigns or proactive outreach (outbound and inbound); * Investigate and identify the lead’s profile, needs, and stage in the sales funnel (qualification); * Apply lead qualification methodologies (e.g., BANT, SPIN, or GPCT) to assess lead potential; * Accurately record all interactions and collected information in CRM systems; * Maintain and update performance reports and lead qualification metrics; * Conduct strategic follow-ups via email, phone, social media, and other channels; * Collaborate closely with Marketing and Sales teams to ensure alignment in lead generation and conversion processes; * Identify opportunities to improve qualification scripts and approaches. **Requirements:** * Bachelor’s degree completed or in progress in Business Administration, Marketing, Communications, Commercial Management, or related fields. * Prior experience in lead qualification, inside sales, customer service, or pre-sales is desirable. **Knowledge:** * Sales and lead qualification techniques (BANT, SPIN, etc.); * CRM tools (e.g., HubSpot, RD Station, Pipedrive, or similar); * Microsoft Office / Google Workspace; * Strong verbal and written communication skills. **Behavioral Skills:** * Proactivity and results orientation; * Active listening and empathy; * Organization and discipline in task tracking; * Ability to handle targets and commercial pressure. **Performance Indicators (KPIs):** * Number of qualified leads (SQLs); * Lead-to-opportunity conversion rate; * Average qualification time; * Alignment level with Ideal Customer Profile (ICP); * Quality of CRM records. Employment Type: Full-time, CLT (Consolidated Labor Laws) permanent position Benefits: * Health insurance * Dental insurance * Meal allowance * Transportation allowance