Traffic Manager

Description

Job Summary: Professional responsible for developing and implementing advanced performance marketing strategies, managing paid campaigns, and optimizing the customer journey. Key Highlights: 1. Implementation of advanced performance marketing strategies 2. Management of paid campaigns and marketing automation 3. Optimization of conversion rate and customer journey Traffic Manager Position: **Activities/Responsibilities:** * Develop and implement advanced performance marketing strategies. * Monitor and analyze digital marketing campaign performance metrics. * Create and update detailed performance and KPI reports. * Conduct A/B tests and continuous optimizations to improve campaign performance. * Implement and manage paid campaigns on platforms such as Google Ads, Facebook Ads, and other social media networks. * Participate in CRM management and integration (e.g., RD Station, HubSpot) and communication tool automations. * Plan and execute actions across acquisition, activation, conversion, retention, and referral stages. * Collaborate with the marketing team to optimize content and campaigns. * Support integration and implementation of new marketing tools and technologies, including API-based integrations. * Manage email marketing and automation tools (e.g., Mailchimp, HubSpot). * Plan and implement sales funnels and email, WhatsApp, and SMS nurturing and sales workflows. * Participate in strategic meetings and guide marketing content direction. * Manage external vendors and freelancers. * Perform conversion rate optimization (CRO) and oversee the customer journey. * Create and manage email marketing and marketing automation campaigns. * Participate in data analysis to identify trends and improvement opportunities. * Implement growth hacking practices and develop marketing playbooks. **Experience:** * In digital marketing or a similar role. **Knowledge and Academic Background (Hard Skills):** * Bachelor’s degree in Marketing, Advertising and Public Relations, Business Administration, or related fields. * Advanced knowledge of data analytics tools (Google Analytics). * Advanced knowledge of paid media tools (Google Ads, Facebook Ads). * Advanced knowledge of inbound marketing and marketing automation tools (RD Station, HubSpot…) **Behavioral Skills (Soft Skills):** **Mandatory:** * Organization; * Attention to detail; * Strong communication skills; * Curiosity and willingness to learn; * Ability to analyze data and make insight-driven decisions; * Proactivity; * Ability to work well in teams; * Adaptability and ability to thrive in a dynamic, self-directed environment. * Analytical thinking and problem-solving skills. * Creativity and ability to innovate in digital campaigns. On-site position in Balneário Camboriú. Join our team!!! Employment Type: Full-time CLT Salary: R$4\.500,00 \- R$5\.000,00 per month Benefits: * Health insurance * Dental insurance * Commercial partnerships and discounts * Life insurance * Meal allowance Work Location: On-site