Description: * Experience executing brand campaigns and managing communities. * Familiarity with social listening tools and web traffic analysis (Google Analytics). * Ability to create emotional connections through content and copy. * Practical understanding of how brand activities influence direct and organic traffic (SEO) We are seeking a creative and organized executor to ensure our brand’s consistency across all touchpoints. The Branding Coordinator will focus on the tactical execution of the Perception and Behavior pillars, ensuring the brand voice is heard and that the user experience fosters loyalty. What You’ll Do (Responsibilities): * Guardian of Consistency (Brand Consistency): Ensure a unified voice and visual identity across all touchpoints (social media, product, support). Monitor correct usage of brand assets (templates, guidelines) to safeguard visual identity integrity. * Campaign Execution and Storytelling: Collaborate with agencies and internal teams to tell stories that resonate with both mainstream and underserved communities, focusing on driving Social Engagement (likes, shares) and increasing organic reach. * Monitoring Behavioral Metrics: Track key metrics daily—such as Website Traffic, Returning Visitors, and Brand Search Volume—to assess whether content generates genuine interest and consideration. * Influencer and Community Management: Leverage content creators and brand ambassadors as strategic tools to boost Unaided Brand Recall. The goal is to generate authentic buzz and social proof. * Sentiment and Feedback Analysis: Monitor social channels and review platforms to measure Brand Sentiment (positive/negative). You will serve as an early-warning system for reputation crises and opportunities to improve customer perception. * NPS and Loyalty Support: Work closely with the Customer Success (CS) team to implement and analyze Net Promoter Score (NPS) surveys, identifying brand promoters and translating feedback into marketing action plans. 2512180202551925506