Marketing Coordinator

Description

Job Summary: Lead and develop the marketing team, plan and execute campaigns, and optimize performance results and ROI for Florida Rental Car. Key Highlights: 1. Leadership and development of a multidisciplinary marketing team 2. Strategic marketing planning and paid traffic management 3. Results-oriented focus, ROI optimization, and commercial alignment Company: Florida Rental Car\- Lead and develop the marketing team, composed of: Video Editor, Social Media Specialist, Social Selling Specialist, Influencer Manager, and Graphic Designer * Plan and execute marketing campaigns (institutional, promotional, and commercial), ensuring consistency with brand positioning. * Monitor and analyze lead-generation results from paid traffic, directly improving performance and ROI. * Track marketing department KPIs and propose strategic actions for continuous optimization. Technical Competencies Paid traffic management and metric analysis Strategic marketing planning Knowledge of sales funnels and lead generation Management of multidisciplinary teams Familiarity with digital marketing tools and CRM systems Behavioral Competencies Strategic thinking and business acumen Leadership and people development Proactivity and results orientation Clear and assertive communication Organization and priority management Analytical ability Preferred Qualifications Degree in Marketing, Business Administration, or related fields Experience in international markets or tourism Experience running campaigns targeting Brazilian audiences in the U.S. * Ensure alignment between marketing and sales departments to increase conversion rates and lead quality. * Participate in strategic planning with the Executive Board, presenting results, insights, and growth opportunities. * Manage team schedules, deliverables, and priorities. * Coordinate influencer activities and Social Selling strategies. * Ensure consistent brand communication and visual identity across all channels. * Provide availability schedule to the HIRING COMPANY * Promote Organizational Culture within the Marketing team * Meet goals and requirements set by the HIRING COMPANY * Strictly adhere to the HIRING COMPANY's policies regarding ethical conduct with customers Minimum Education: Bachelor's Degree