Human Resources

Description

Job Summary: Responsible for executing Content and SEO strategies for the blog, including topic planning, review, optimization, and publication of content, as well as managing copywriters. Key Highlights: 1. Experience in content production and/or revision 2. Advanced knowledge of Content Marketing and Inbound Marketing 3. Certifications in content marketing and inbound marketing Responsible for executing Content and SEO strategies for the blog across all projects assigned. **WHAT WE DO** ----------------- **Main Responsibilities:** -------------------------- Participating in persona definition and buyer journey development, in collaboration with the customer support team; Conducting keyword research for content creation; Creating content outlines and briefs for blogs, videos, webinars, and rich media; Reviewing clients' social media posts; Selecting and managing copywriters; Performing SEO and grammatical reviews of content; Implementing on-page SEO for blog posts; Publishing content (blog posts and rich media) on the blog and social media channels; Optimizing content; Ensuring adherence to schedules and deadlines for deliverables and publications; Building partnerships for guest posting, co-marketing, and webinars; Creating and sending newsletter emails via RD Station **Prerequisites:** -------------------- Completed undergraduate degree in Advertising or Journalism. Experience in content production and/or revision; Experience in editorial calendar management; Basic understanding of SEO and keyword analysis; Advanced knowledge of Content Marketing; Knowledge of Inbound Marketing; Excellent written communication skills; **Advantages** ---------------- **ADVANTAGES** Rock Content’s Content Marketing Certification; HubSpot or Resultados Digitais’ Inbound Marketing Certification; Experience in copywriting; Experience with Yoast SEO, SE Ranking, SEMrush, or Ubersuggest; Experience publishing on WordPress; Familiarity with RD Station software; Apply here **Our Work Style:** ----------------------------- **/01** ------- Our working hours are from 9 a.m. to 6 p.m., with a lunch break. **/02** ------- Your commitment will be to deadlines, quality, and campaign results. **/03** ------- We will provide all necessary technical support and assistance for your activities. **/04** ------- Elévon is located at Rua Idalina Pereira dos Santos, 68, Suite 301 (next to CIC).