Communication Analyst

Description

Job Summary: Content Analyst for an Edtech company, responsible for producing content about the ENEM and college entrance exams for blog, e-book, and email. Key Highlights: 1. SEO content production for blog and e-books 2. Development of communication workflows for campaigns 3. Monitoring education trends **Aprova Total is one of Brazil's largest Edtechs in the pre-college entrance exam segment. Recently acquired by Grupo Wiser, it is undergoing rapid structural development toward ambitious goals. Join this journey!** **Role Mission:** Produce content for blog, e-book, email, and campaign assets about the ENEM and college entrance exams, aligned with Aprova Total’s editorial line. **Main Responsibilities/Activities:** * Monitor key sector developments and sources (e.g., Ministry of Education, INEP, public universities, etc.) * Develop content outlines (in various formats) and edit texts for blog and e-books, as well as publish such content with SEO considerations * Research, investigate, and write SEO-optimized posts on the ENEM and college entrance exams (and related topics concerning higher education preparation and admission) * Design communication workflows (emails, messages) for campaigns in this segment **Requirements:** * Bachelor’s degree preferred in Journalism * Experience in reporting and/or blog writing (preferably in the education field) * Knowledge of SEO, artificial intelligence, and copywriting * Excellent command of standard Brazilian Portuguese * Dynamic, proactive, and self-motivated * Preferred: Interest in or familiarity with ENEM, college entrance exams, higher education, courses, professions, and understanding of Gen Z characteristics and needs. **Position Details:** * Work Modality: Remote; * Employment Type: CLT (Consolidated Labor Laws); * Weekly Working Hours: Monday to Friday, 8 hours/day (40 hours/week); * Unimed Health Plan with no monthly fee and no co-payment for you and your direct dependents up to age 18; * Meal Allowance: BRL 30.00/day via iFood Benefícios, with no deductions; **NOTE: Temporary position for 5 months (maternity leave coverage).**