Senior Marketing Analyst

Description

Job Summary: Work in the Marketing department, executing and monitoring content and performance strategies across social and owned channels to strengthen brand positioning and generate demand. Key Highlights: 1. Strategic involvement in Digital Marketing 2. Focus on content, performance, and brand positioning 3. Monitoring of KPIs and continuous improvement **Business Unit:** HEI **Location:** Jurerê \- Florianópolis \- SC **Work Format:** Hybrid \- Full-time CLT **Job Mission** Work in the Marketing department, executing and monitoring content and performance strategies across social and owned channels (website, CRM, and WhatsApp), contributing to strengthening brand positioning and demand generation; supporting integration of narratives across business units (Hospitality, Shopping, Real Estate, and Sanitation); monitoring digital performance indicators and proposing continuous improvements, as well as performing other related and inherent duties. **Key Responsibilities** * Execute and monitor the editorial calendar for digital channels, ensuring communication consistency and alignment with the brand’s strategic guidelines. * Update and manage owned channels (corporate websites, CRM, email marketing, and WhatsApp contact lists), ensuring organization, information quality, and focus on relationship building and conversion. * Support development of digital content aligned with institutional positioning and ongoing campaigns. * Plan and execute digital coverage of events and promotional activities to increase engagement and reach. * Support influencer and digital partner management, monitoring deliverables and adherence to brand profile. * Monitor digital performance metrics (engagement, reach, traffic, conversion, and funnel), prepare reports, and propose adjustments. * Support analysis of ROI for digital campaigns and media activities, providing insights to optimize results. * Monitor brand sentiment across digital channels and collaborate with agencies to ensure service quality and communication consistency. * Suggest tests, improvements, and new digital approaches, tracking market trends and best practices. **Requirements** Bachelor’s degree completed in Marketing, Advertising and Public Relations, Journalism, Social Communication, or related fields. Desirable: over 3 years of experience in this field or a similar role. **What We Offer:** * Competitive fixed salary * Meal allowance * Attendance bonus * Transportation allowance * Remote work allowance * Pharmacy benefit * Birthday day off * Medical and dental insurance (after probation period) * Corporate e-learning platform * Employee engagement initiatives (celebratory events, gifts, and year-end kits) Salary: R$4\.766,00 \- R$4\.767,00 per month Benefits: * Medical assistance * Dental assistance * Internet allowance * Company mobile phone * Life insurance * Remote work * Meal allowance * Food allowance * Transportation allowance Work location: On-site