CRM and Lifecycle

Description

Job Summary: We are seeking a professional to map the customer journey, identify opportunities, and lead retention and LTV strategies—integrating data and fostering a culture of continuous experimentation. Key Highlights: 1. Lead the customer journey from acquisition to retention. 2. Promote a culture of continuous experimentation for optimization. 3. Work in a dynamic environment focused on excellence and growth. JOIN THE UNFAIR ADVANTAGE TEAM! Unfair Advantage is a group that builds, operates, and scales brands with excellence, creativity, and an obsession with results. We are in constant growth and evolution, always seeking new ways to unite branding, performance, strategic vision, and high-level execution. We are a dynamic environment where things move quickly and everyone has space to contribute, learn, and grow. We back brands that stand out in the market through consistency, purpose, and speed: * Pink Perfect * Le Moritz * Brain Juice * Doctor Sales * House of Motors What you’ll do here? Map and structure the complete customer journey (from acquisition to retention). Identify friction points and opportunities across the journey. Integrate CRM, product, communication, and experience into a unified lifecycle logic. necessary. Define and track retention KPIs (LTV, repeat purchase, frequency, churn) and derive insights. Lead governance of customer journey data. Collaborate with the data team to translate analyses into actionable decisions / action plans. Structure segmentation based on customer behavior and value. Identify patterns of repeat purchase, abandonment, and engagement. Translate data into practical retention strategies. Create and lead a culture of continuous experimentation. Define and prioritize high-impact tests for retention and LTV. Build and manage a quarterly growth-oriented roadmap. Align pricing, discounts, and offers with margin and retention strategy. Integrate CRM into product lifecycles and brand value propositions. Work closely with squads to ensure alignment between acquisition and retention. Ensure communication aligns with customer behavior and expectations. Collaborate with brand teams to strengthen connection and relevance. Continuously evolve the experience to increase engagement and recurrence. Lead and drive customer base research and understanding clearly to generate outputs. **Requirements we seek:** Proven experience in retention, CRM, and lifecycle strategies (minimum 1 year in a similar role). Proficiency in customer-base growth metrics: LTV, churn, purchase frequency, and repeat purchase. Ability to navigate across distinct areas (marketing, product, data, sales) and lead projects. Experience with behavioral segmentation and data-driven decision-making. Track record of initiatives linking customer experience to measurable revenue outcomes. **Nice-to-haves:** Understanding of Klaviyo, Shopify, UX, and WhatsApp management systems. Prior experience building retention from scratch may be a differentiator. **Work model:** * Hybrid – in-person at Estreito (Florianópolis). * Average of 3 in-person days per week, adjustable based on demand. * PJ contract – salary negotiable. **Benefits:** * Uber covered by the company on in-person days. * Lunch covered by the company on in-person days. * Paid vacation of 30 days after 12 months of employment. * Birthday day off. * Gogood (platform offering gyms, telemedicine, psychologists, nutritionists, and pharmacy discounts) — available after 3 months. Join Unfair Advantage Group!