Senior Branding Analyst

Description

Job Summary: We are seeking a Senior Branding Analyst to plan and execute campaigns, support brand strategy at events, and collaborate cross-functionally to enhance AltoQi’s brand recognition. Key Highlights: 1. Plan and execute branding campaigns across multiple media. 2. Collaborate with teams such as Growth and Product to ensure strategic alignment. 3. Contribute to initiatives aimed at strengthening the AltoQi brand. We are looking for a **Senior Branding Analyst** to join AltoQi’s **Marketing** team. AltoQi is a Brazilian company that develops software for engineering projects and digital construction management. We create solutions for engineering design, construction companies, government services, technology training courses, and an online community platform for the construction industry. We believe our company’s growth is only possible when achieved together with our people. We encourage our employees to take ownership of their careers and stay connected to our purpose: innovating and building connections that transform lives. Diversity is fundamental to our daily operations; therefore, we do not discriminate based on gender, disability, sexual orientation, race/ethnicity, origin, age, or appearance. * **️** **What will your day-to-day look like?** * Plan and execute branding campaigns across the marketing funnel—defining strategy, priority audiences, key messages, and activation channels (social media, video, digital media, PR, influencers, and others), as well as success metrics for each initiative. * Translate the company’s strategic objectives and communication challenges into structured briefs for internal teams, ensuring brand consistency and alignment with expected outcomes. * Support the brand’s presence and activation strategy at events and institutional initiatives—from planning through post-event analysis. This includes collaborating with the events team to define objectives, narrative, tone, and validation of creative assets and experiences. * Collaborate closely with teams such as Growth, Product, and Product Marketing to ensure strategic alignment between campaigns, product launches, and positioning initiatives. * Monitor KPIs, track campaign results, conduct analyses, and propose data-driven optimizations. * Consolidate and present campaign performance reports—including insights and recommendations for strategy evolution. * Contribute to brand-strengthening initiatives that expand AltoQi’s recognition and preference. **What are we looking for?** * Bachelor’s degree in Marketing, Communications, Advertising and Public Relations, Business Administration, or related fields. * Experience with branding campaigns, branded content, or influencer marketing. * Experience managing communication projects and brand campaigns—from strategic planning through execution and performance analysis. * Experience crafting brand narratives that reinforce positioning and audience connection. **It would be amazing if you have:** * Knowledge of content, social media, and events. * Familiarity with tools and platforms in the digital ecosystem (Meta Ads, YouTube, TikTok Creator Marketplace, BI tools, influencer management platforms). * Contract with a workload of 200 hours/month, i.e., 8 hours per day, Monday through Friday. Meal/Voucher Allowance: R$35.00 per workday (Ifood Benefits card). Ifood Club – discount coupons in the app. Remote Work Allowance – R$100.00 monthly (paid via payroll) Transportation Benefit (no payroll deduction) or Fuel Allowance – R$180.00 monthly (for hybrid or in-office models) Birthday Day Off – one day off to celebrate Unimed Health Plan (coverage area depends on residence) with 100% of the monthly premium covered by the company and 50% co-payment borne by the employee. Dental Plan partnership with Uniodonto—no co-payment (100% of the monthly premium paid by the employee — R$24.62). Starbem – 4 free monthly consultations (2 psychologists, 1 nutritionist, 1 specialist) Optum – free support from psychologists, financial consultants, lawyers, and social workers Wellhub (formerly Gympass) – employee selects and pays for chosen plan. Newborn Bonus – R$350.00 on the meal card upon birth of a child. ️ Life Insurance – coverage up to R$79,000. Pague Menos Pharmacy Partnership – payroll deduction discount. Pet Health Plan – Guapeco (employee-paid with payroll deduction). ️ SESC Partnership. ACATE Partnership. Educational Partnerships: Unisul, Univali, IPOG, and FGV. Único Skills – a professional development platform offering free access to short courses, language learning, and postgraduate programs to support your career growth. * ️Workplace Gymnastics – twice per week.