Job Summary: We are looking for a copywriter professional focused on sales and performance, capable of transforming growth strategies into persuasive and measurable messages using psychology and storytelling. Key Highlights: 1. Focus on sales and performance with metrics such as CTR, CVR, and ROAS. 2. Creation of copy, scripts, and pages based on data and psychology. 3. Collaboration with traffic and video teams for strategic alignment. If you write to win awards, this position is not for you. But if you write to sell and measure your text’s success by CTR, CVR, and ROAS, this is your stage. At Digital Growth, copy is behavioral engineering. You will be the mind behind scripts, pages, and ads that move the real needle: revenue. **Job Mission** Transform growth ideas and strategies into messages that sell, convert, and retain—combining psychology, storytelling, and data to create copy, scripts, and pages that deliver measurable performance. **Responsibilities** * Create and optimize ad copy, landing pages, emails, and video scripts (VSL, Reels, Ads). * Develop narratives and mental triggers that maximize CTR, CVR, and ROAS. * Collaborate with traffic and video teams to ensure alignment among copy, visuals, and conversion. * Produce multiple text variations for weekly A/B tests. * Measure and report the performance of each asset based on data. * Adjust scripts and headlines based on actual results (not assumptions). * Document learnings and high-performance frameworks for reuse. **Requirements** * Mental triggers and copy frameworks (AIDA, PAS, 4Ps, Before-After-Bridge, etc.). * Consumer psychology and lead behavior. * Sales page structure and acquisition/nurturing funnels. * Copy metrics: CTR, CVR, CPL, Watch Time, ROAS. * Scriptwriting for VSLs, Ads, and Reels. * Persuasive, clear, conversion-oriented writing. * Rapid creation of multiple versions (testing and iteration). **Nice-to-Haves** * Experience in copy for infoproducts, SaaS, or e-commerce. * Hands-on experience with audiovisual storytelling and performance videos. * Proficiency in email automation and funnels (RD, HubSpot, ActiveCampaign). * Portfolio with proven results (CTR, CVR, CPL). * Knowledge of SEO copywriting and CRO.