Ártio – Empowering Schools’ Businesses is a digital education company focused on women aged 40+, specializing in transforming students’ lives through personal development, self-awareness, and feminine empowerment. We are seeking a COPYWRITER to join our Marketing team, crafting deep, persuasive, and emotionally aligned brand narratives. If you write with sensitivity, strategy, and conversion in mind—and want to work with a company delivering real impact—this role is for you! ✨ About the Role Rio de Janeiro or Greater Rio (hybrid model) PJ contract R$ 5,500.00 **Department:** Marketing **Reports to:** Head of Marketing Job Mission Create, review, and optimize all company copy—from ads to sales pages and emails—ensuring clarity, consistency, and conversion, always tailoring communication to the emotional and behavioral profile of women aged 40+. Responsibilities Create copy for lead capture pages, events, and products. Write and optimize warming, sales, and urgency emails. Develop scripts for WhatsApp and CRM messages. Craft headlines and ad creatives copy. Write posts, video scripts, and social media content. Review and refine existing texts. Structure arguments, storytelling, and objection handling. Align copy with traffic, sales, and strategy teams. Test copy variations based on performance data. Technical Requirements Experience in copywriting for digital marketing funnels. Persuasive, emotionally resonant, and conversion-oriented writing. Mastery of storytelling, objection handling, and argumentation. Knowledge of email marketing, sales pages, and advertising. Flawless Portuguese language skills. Ability to adapt to the organization’s official tone of voice. **Preferred Qualifications:** ✨ Experience writing for women aged 40+ ✨ Portfolio featuring funnels or product launches ✨ Familiarity with sales-focused WhatsApp and automation tools **Minimum Education:** Bachelor’s degree