Senior Marketing Analyst

Description

Job Summary: The Marketing Analyst will support content strategy for social media and CRM, developing editorial guidelines, relationship nurturing sequences, and media strategies to boost sales. Key Highlights: 1. Plan and manage the social media calendar for Camisa 7 and Botafogo Store 2. Lead communication via social media and CRM, including emails 3. Monitor and analyze key performance indicators (ROI, LTV, CAC) **We’re looking for a Marketing Analyst to embark on a glorious journey with Botafogo 彡** This role aims to support content strategy for Botafogo’s social media channels and CRM infrastructure. Additionally, it includes responsibility for developing editorial guidelines and relationship nurturing sequences, designing paid and organic media strategies—focused on boosting product sales (tickets, fan membership, and Botafogo Store). So, are you interested? Join our team! \#SAFBotafogo \#TimeSAF \#VamosBotafogo **Responsibilities and Duties** * Plan and manage the social media calendar for Camisa 7 and Botafogo Store; * Develop and monitor marketing campaigns targeting Botafogo’s products;; * Lead communication via social media and CRM, including transactional emails, events, and activities for members; * Structure and optimize communication journeys and CRM segmentations to enhance engagement and personalization; * Monitor and analyze key performance indicators (ROI, LTV, CAC, incremental revenue, and churn), supporting data-driven decision-making; * Produce textual support content for customer service, ensuring clarity, consistency, and alignment with the brand’s tone of voice; * Monitor member benefit initiatives, such as the beverage discount program at Estádio Nilton Santos; * Collaborate across departments to strengthen member acquisition, engagement, and retention efforts; * Capture and edit audiovisual content showcasing member experiences, highlighting the value proposition of the membership program; * Support creative development of campaigns and assets for Camisa 7 and Botafogo Store. **Requirements and Qualifications** **Basic requirements:** * Advanced English proficiency; * Advanced Microsoft Office skills; * Bachelor’s degree in Journalism, Marketing, Advertising and Public Relations, or related fields; * CRM experience; * Copywriting experience; * Social media experience; * Team management experience; * Excellent oral and written communication skills. **You’ll stand out if you have:** * Video and photography editing knowledge; * Basic knowledge of Canva or Photoshop; * Prior experience in the sports industry; * Ability to thrive in fast-paced environments. **Additional Information** Here, “playing together” also means caring for those both on and off the field. We value a positive, collaborative workplace that promotes people’s well-being. Therefore, we offer benefits thoughtfully designed to support your quality of life, encourage daily balance, and provide experiences that deepen your connection with the Alvinegro universe. * Transportation Allowance; * Nationwide Amil Health Insurance; * Nationwide Amil Dental Insurance; * Flexible Benefits Card, Meal/Meal Allowance (Flash); * Gympass and/or TotalPass; * Childcare Assistance; * Birthday Day Off; * Free Parking; * Variable Compensation; * Extended Maternity Leave (6 months); * Extended Paternity Leave (1 month); * Extended Marriage Leave (5 days); * Glorious Member Status; * SAF Me Leva — raffles for pairs of tickets to events at Estádio Nilton Santos; * Our offices feature relaxed environments; at the Estádio Nilton Santos unit, you’ll enjoy a decompression room with games and a rest area. Our story began in 1894 with Club de Regatas Botafogo, and unfolded in 1904 with the founding of Botafogo Football Club. Later, their merger gave rise to Botafogo de Futebol e Regatas in 1942\. The Club is recognized as the “Glorious One” due to its achievements and honors throughout its football history, supported by a passionate fanbase nationwide and internationally. To this day, the Alvinegro remains the club that has contributed the most players to the Brazilian National Team in FIFA World Cups—directly contributing to three Brazilian World Cup titles, serving as the backbone of the championship squads in 1958, 1962, and 1970\. The Team of the Lone Star is, by nature, a true cradle of talent and boasts an unparalleled collection of idols. The greatest legends of all time have worn the jersey of the Most Traditional Club. Among its trophies and glories on the pitch, Botafogo is a three-time Brazilian Champion and a Copa Libertadores winner—and continues writing its victorious story on the fields. **SAF BOTAFOGO** 彡 Led by John Textor, SAF Botafogo assumed control of the Most Traditional Club’s football operations in March 2022, pioneering the establishment of a Club-Company in Brazil. Guided by an ambitious and professional vision, SAF seeks to build a new Botafogo—one that is strong, victorious, and inspiring—in partnership with its true owners: its passionate fans. It’s time for change. It’s ***\#TimeToSetFire!***