Director Of Performance Creative

Description

Summary: This remote-first leadership role owns creative strategy, UGC, statics, video, and motion end-to-end, leading a team to deliver results for top brands. Highlights: 1. Lead creative strategy and performance design across all channels 2. Grow a team of senior creative leads into stronger leaders 3. Shape the future of performance creative across formats and systems **About us** inBeat is a performance creative agency. We build the UGC, statics, and motion creative that drives results for brands like P\&G, NielsenIQ, Linktree, Bumble, New Balance, Hopper, and more. We are known for spotting concepts that scale \- the street\-interview format that turned ClearScore into a long\-running franchise, the podcast format that broke open Growth Therapy \- and turning them into repeatable home runs. We grew up as a UGC and influencer agency. Performance creative \- particularly statics and the systems that turn winners into franchises \- is our next chapter. This role is the architect of that chapter. **Role** This is a full\-time, remote\-first leadership role with global reach. You'll own creative strategy, UGC, statics, video, and motion end\-to\-end across our roster \- and you'll lead the team that delivers it. You'll own ideation, execution, measurement, iteration, and scale. **What you’ll do** * **The full performance creative function.** Lead creative strategy, performance design, UGC, statics, video, and motion. Set the bar for taste, speed, and outcomes across every asset and every channel. * **A team of senior leads \- and their growth.** Your direct reports include leads across Creative Strategy, Design, Video, and UGC. You won't just manage them; you'll grow them into stronger leaders. You'll inherit multiple departments, and we need someone who has built and developed second\-line leadership before. * **Creative systems that scale.** Build frameworks for testing, iteration, learning, and creative development. Partner with Creative Ops, Paid Media, and PM to turn strategy into infrastructure that outlives any individual hero. * **A senior review layer.** You're the last set of eyes before client delivery \- catching structural, brief, and copy issues early so we don't have harder conversations later. * **The paid\-creative feedback loop.** Mine insights from Motion, Foreplay, and Meta Ads Manager alongside our paid team and pull them back into briefs, hooks, and concepts. Break the silo between paid media and creative. * **Statics as a real channel.** Help us package, price, and produce statics in a way that turns them from a deliverable into a performance lever clients want to buy in volume. * **Scaled\-ad celebration and learning.** Identify wins, document them, feed them into sales material and case studies. The video editor, strategist, and creator who made the win all get the shout\-out. * **Operating cadence.** Weekly creative syncs, bi\-weekly workshops with rotating leadership ownership, monthly KPI reviews, and a scaled\-ad celebration channel that reaches the whole team. **What we’re looking for** * You think in systems and build them without overcomplicating the work. * You have run performance creative in a high\-volume agency environment \- UGC, statics, and motion at scale across multiple accounts. * You read CPA, CPM, hook rate, hold rate, and scaled\-ad volume fluently \- and you know when each one matters and when it doesn't. * You've hired and coached creative talent, and you're comfortable making the tough calls when standards aren't being met. * You have grown leaders, not just managed ICs. You know the difference. * You have strong creative instincts and a sharp eye for taste. You watch winning ads and want to figure out why they work. * You're direct, high\-context, and comfortable pushing back when you disagree. * You have a real opinion on statics as a performance channel and ideas about how to package them at volume. **Must haves** * 8\+ years in performance creative, ideally including time at a top\-tier UGC, paid social, or DR creative shop. * 4\+ years leading creative teams of 10\+ people, with both manager and senior IC chapters on your résumé. * Track record on Meta and TikTok performance creative \- direct experience producing UGC and statics that have scaled to material spend. * Deep fluency in Motion (creative analytics), Foreplay (swipe and inspiration), and Meta Ads Manager \- and the ability to teach others. * Background that includes building creative output AND the systems behind it. Operators who have rebuilt feedback loops, replaced PM tooling, or stood up scale\-ad reporting from scratch will resonate with us. * Experience working with global, distributed teams. Our team spans North America, South Africa, Brazil, Argentina, and Europe. * Excellent communication and copywriting skills. * Perfectly fluent written and spoken English. **Why join us?** * Fully remote with flexible schedule built for autonomy. * Competitive base salary with performance\-linked variable comp * Work directly with the founders \- Daniel Cruz (CCO) as your manager and David Morneau (CEO) as a vision partner. * Inherit a team that's already winning, with the mandate to make it scale. * Shape the future of performance creative across formats, systems, and automation. * A roster of brands that includes P\&G, NielsenIQ, Linktree, Bumble, and more